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Posts Tagged ‘Threestory Studio’

Erik Jacobsen, Threestory Studio Shares a Recent Project with PEA

Erik Jacobsen, Threestory Studio specializes in the design of information. Erik explains more on his website:

“Information design: The communication of data, systems and concepts by visual means. Good information design fosters understanding, making the complex approachable and prompting new insights.

Threestory Studio designs custom information graphics for presenters in science & medicine, for marketing communications professionals in the technology industry and for journalists and publishers of news and books.

Our information graphics (or “infographics”) are custom designs that fit your purpose and extend your brand.”

Erik recently finished a project for the Palo Alto Networks Research Center Blog.  His beautiful design can be seen HERE!  Spend some time clicking on the ‘Key Questions’ on the left hand side of the screen and watch his design shift to show you the answers.

Great job Erik!

(Full link: http://researchcenter.paloaltonetworks.com/app-usage-risk-report-visualization/#sthash.DEAbjzh2.dpbs)

Internet Marketing Panel at PEA

Last week at PEA, the Program Committee organized a panel on Internet Marketing with some of our members. Learn more about what we talked about below!

Larry Moore, Larry’s Autoworks emceed and introduced the panel speakers: Neal Coogler, All About Business Services, Erik Jacobsen, Threestory Studio, Jerry Lee, San Mateo Dailey Journal, and Kim Tucker, All Reasons Moving. Larry presented questions to the panel that they answered, and then opened the floor for questions from other PEA members.

If I’m not already on the Internet, what is the first step?

Jerry: Don’t be intimidated by the web, because you definitely need to be on it in some way.

Kim: Register your domain name and get rid of random, online email accounts.  Use your domain for employee email addresses.

Erik: You need a landing page, even a simple page is a start.  Think of your landing page as being your storefront on the Internet.

Neal: I agree with Erik, a website is important even if it is very simple.  Some people use what are like enhanced directory listings as a website, but you don’t own those sites.  It is much better to make something that you own.

Should I pay for Internet advertising?

Neal: A lot of PEA members can do without, but that doesn’t mean it isn’t something to look into.  You should not discount the pros of paid advertising.

Erik: I use Google Adwords- it is an easy way to get targeted advertising and can be cost effective.  It gets me regular leads, although it was not as effective at first and I had to reevaluate my ads.

Kim: We use a combination of paid and not.  The pro of the latter is that they are free, but the paid advertising will give you a focused campaign.  It is about relevancy- we also get business from the free listings.  One tip is to Google your competitors to see what they are doing.

Jerry: It depends on what industry you are in and the internet literacy of your customers.  You also need to put in work on your end, by having good site content.  Blogging is a good way to create new content, and you could use something like that in combination with the paid advertising.

What is the ‘best buy,’ or where can you spend the least but get the most value?

Jerry: For me, we use our resources on our website itself, because ads are less effective for our business.

Kim: Visibility is important, so create a presence, work on your website, and drive traffic to it with new content. But it is important to decide if you have the time to do those things yourself, because if not, you should consider outsourcing it. We pay someone for our Google Adwords, while I spend my time on blogging.

Erik: I agree – investing in your landing page is important.  Make sure you have the content on your page.  There are also things you can do for free if you have the time.

Neal: As they say, ‘content is king.’  Having good content on your site is a good way to improve your web presence.  There are also some basic things you can do for SEO that can be quite effective.

What should I avoid?

Neal: Be cautious of hiring a business that wants to charge you a monthly maintenance fee to maintain directory listings.  It can be difficult to unsubscribe and you don’t own these listings.

Erik: Be cautious of people who promise to get you to a certain position in search results.  You should also be careful to not mix your personal and professional worlds online.

Kim: I agree, if they promise to get you on page one, they are often not doing it properly and Google will ding you for some of those practices.  I also agree that it is important to keep the personal and professional separate.

Jerry: I get a lot of spam, and it is best to not respond to it.  Remember that nothing is easy; it all takes time and effort.

Larry then opened the floor to questions from the membership.  Thank you to the Program Committee for organizing this program!

Money Saving Tips from PEA

Recently, PEA’s program committee had members discuss and share ideas for how to save money in their businesses.  Here are a few tips from them to you!

Interested in this kind of information and getting to know PEA? Learn how to join HERE and ‘Like’ us on Facebook!

March Success Stories Round-up!


  • Laurie Moore, Larry’s Autoworks thanked Julie Fukuhara, Stern Mortgage for the refinance.
  • Erik Jacobsen, Threestory Studio got a call from another attorney from the law firm that he mentioned in his classification for more visual information design.  His work will also be used by the Los Altos Rotary for their upcoming Fine Arts in the Park.
  • Randy Mills, Pioneer Services bought a new van through Mike Feller, Innovative Sales & Leasing and said it was much better than going through a dealership.
  • Maureen Clark, Clark Associates thanked Mike Fox, A&A Plumbing for coming to the rescue again.
  • Tom Brown, All Reasons Moving reported that they just finished looking at their quarterly results and were up 25% in January and 15% in February.
  • Kaye Sharbrough, Senior Seasons thanked David Gaskill, D.B. Gaskill Advertising Specialties for fulfilling her small order – buttons congratulating a friend who just won an award for being an exceptional woman in publishing.
  • Georgie Gleim, Gleim the Jeweler reported that they won Best Jewelry Store and Best Watch Repair.
  • Judy Ott, Judy Ott Organization and Design thanked Dan Ingerman, Wemorph for the postcards she handed out at a recent presentation. Lastly, she thanked Richard Phillips, Advantage Career Solutions who has help her friend from out of state find a job at Saint Mary’s College of California in Moraga (Go Gaels!).
  • John Sylvester, SST Insurance Brokers had his hair cut by the President… of PEA, Susan Scott, Expressions Salon.
  • David Gaskill, D.B. Gaskill Advertising Specialties thanked Carol Garsten, Nature Gallery for the amethyst he bought for his wife and Mike Feller, Innovative Sales & Leasing for the help with getting his brand new Prius.
  • Avi Safar, Footwear, Etc said after throwing his back out on Monday he saw Dr. Chuck Fulanovich, Palo Alto Chiropractic who adjusted him and used a laser treatment on his back.  Only three hours later, Avi felt much better.
  • Skip Gould, San Mateo Daily Journal thanked Judy Johnson, Unexpected Treasures for running an ad in the paper for her recent estate sale.  He was able to get the ad in past the normal deadline and was happy to hear the sale was a success.
  • Executive Director Neal Coogler, announced a success for PEA.  The PEA Facebook page now has more than 35 ‘Likes’!  Mike Clark, Michael J. Clark, CPA won the grand prize drawing for three pounds of Connoisseur Coffee.
  • Dr. Leta Zwiebel, Psychologist recently had her car in the shop at Larry’s Autoworks. She really appreciates the top notch service there, including the fact that they take time to thoroughly answer all her questions.
  • Karen Bowne, Sheraton Palo Alto thanked Werner Rogmans, Stanford Floral Design for his help weekend before last.  She was attending a housewarming party and needed a gift.  She went by Werner’s shop and he arranged a beautiful house plant for her.
  • Nichole Fox, Payroll City announced that they have just taken on a big new client.  The client, who has 135 employees, went from a big name payroll service to Payroll City and in the process is going from an annual cost of $13,000 to $8,000.
  • Dr. Linda Hur, Mountain View Optometry thanked Scott Yeaman, Yeaman Autobody, for fixing her car for the second time.
  • Julie Fukuhara, Stern Mortgage won a pound of Connoisseur Coffee in the PEA Facebook page contest a week or two ago.  She gave the coffee to her aunt, who is a dedicated coffee drinker.  Her aunt loved the coffee and ordered three more pounds through Julie.

2011 Craig Calkins Memorial Executive of the Year Award

Every year PEA awards one of their members the prestigious Craig Calkins Executive of the Year award.  This award was named after one of PEA’s founding members, Craig Calkins.  Leading up to the announcement of the 2011 winner, PEA members shared some background and stories about Craig.

Dr. Chuck Fulonovich, Palo Alto Chiropractic read this piece by Georgie Gleim, Gleim the Jeweler that he thought captured Craig well.

Craig Calkins, one of our founding members, set us all a humbling example of what a PEA member should be. Craig arrived early at every meeting with the goal of learning more about one of his fellow members. He never sat with the same group each week. He always assumed that there was something fascinating about each individual, and about their business, that he would benefit from learning. He made sure to make every new member feel welcome, greeting them by name each week. He carried the PEA roster with him during every working day, knowing he might have the opportunity, in talking with a client, to help both the client and his fellow PEA member by making a referral. He regarded meetings and open houses as business appointments, and realized the importance of giving back to the organization by serving on the board and on committees. Craig represented the heart and soul of the organization. He would be proud to see the energy and dedication in the room every Thursday morning, so many years after he and his friends first got together to help each other do more business.

In his honor, PEA’s Executive of the Year award is named for him, recognizing members who embody Craig’s dedication, energy and professionalism.

Craig was Chuck’s sponsor and Chuck still remembers Craig very fondly.

Don Miller, Honorary Member also spoke to the group about the Craig Calkins Executive of the Year award and Craig Calkins the person.  Don was the 2nd recipient of the award back in 1989.  Don noted that 14 of the past recipients are still coming to PEA (out of a total of 23).  Don encouraged members to try to be more like Craig by staying for the entire meeting – everyone has commitments and he encourages members to tweak their schedules so that they can stay until 8:30.

Finally, Georgie Gleim, Gleim the Jeweler spoke to the group.  Georgie is another long-time PEA member who knew Craig personally.  The qualities of a Craig Calkins Executive of the Year winner do indeed describe what Craig was like.  He was a consummate lead-giver and believed that lead-giving is the life blood of the organization.  His attendance was superlative and he always stayed for the entire meeting.  The criteria for the Craig Calkins award are:

  • Leads – quality, quantity, follow-through
  • Networking – meeting and participating with other firms, helping them to develop business
  • Service – serving on the Board of Directors or on committees and on other community projects
  • Attendance – making an effort to attend every meeting
  • Deportment – projecting a self-image beyond reproach
  • Professional Attributes – integrity, support, enthusiasm, consistency, inspiration, dedication, and commitment.

This year Erik Jacobsen, Threestory Studio presented the 2011 Executive of the Year award.  The winner is a dedicated member of PEA.  Some of the ways the nominating committee described the winner was a helpful person, good leads-giver, no-nonsense and professional.  This person does the little things that make PEA better.  This person helps with panel discussions, set-up and clean-up, and even modeled at the auction as an elf!  This person is the Chair of a committee (and Chair of the omelets station!) and goes above and beyond at PEA.  The winner is open, giving, cheerful, and enthusiastic.

The 2011 Craig Calkins Executive of the Year award was presented to…

Karen Bowne, Sheraton Palo Alto!

Congratulations Karen!!

February Success Stories Round-up!

  • Dan Ingerman, Wemorph is excited to be completing a 3D display for the University Art in Palo Alto with a design by Harrington Design.
  • Erik Jacobsen, Threestory Studio got dremel bits he needed from Larry Hassett, Hardware Stores.  He also says that he got a project from a law firm that is just the kind he is looking for.
  • Mike Feller, Innovative Sales & Leasing commented that the Sheraton always does a great job for the various events he has attended there, which included an event the previous Sunday.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic thanked Fawni Hill, Larick Alan Hill, Mike FoxA&A Plumbing for their help during the renovations at his office building for the new tenant.
  • Julie Fukuhara, Stern Mortgage said that the transmission on her car went out and she had the car towed to Larry’s Autoworks.  They got to work right away and found her a new transmission at a considerable savings compared to the dealer.  She loves having someone she trusts to do the work.
  • Laurie Moore, Larry’s AutoWorks announced that Monday, February 13th is their 40th shop anniversary.
  • John King, Keller-Williams Realty says that the housing market is picking up.  A recent listing just got 16 offers.
  • Rick Rosensweig, Morgan Stanley is a proud father.  His daughter, Colt, has a book being published on March 1 about Newt Loken, known as the father of Michigan men’s gymnastics.  He was an outstanding coach and storyteller.  It is available in print or as an eBook from Huron River Press or selected independent booksellers.
  • Richard Phillips, Advantage Career Solutions says that he sees signs of economic improvement.  One of his clients just signed a job offer as a recruiter for a headhunting firm.
  • Werner Rogmans, Stanford Floral Design announced that his business is up 40%, thanks in part to PEA.
  • Dr. Leta Zwiebel, Psychologist had a can of Rustoleom explode in her garage, spattering her husband’s car.  They thought the car would need to be repainted and took it to Scott Yeaman, Yeaman Autobody. Scott’s crew was able to get the car cleaned up for only $150, no repainting needed.
  • Bobbie Fakkema, Events, Etc… thanked Darnel Rogan, Saber Roofing, saying that she had them install a wire grating over her gutter to help keep out leaves and debris.
  • Robin Azevedo, McRoskey Mattress Company thanked Duane Asbra, Pro-Staff Painting for the paint job in her store.  She also showed a photo of a McRoskey bed beautifully decorated by Fawni Hill, Larick Alan Hill.  They have an upcoming program on how to make a well-made bed.

October/November Double Feature- Success Stories Round-up!

  • Gary Rudolph, Rudolph’s Interiors said his open house went well.  He turned his workroom into a showroom for the event.  He thanked Albert Ong, Ambassador Services for getting a seemingly impossible-to-remove stain out.  He thanked Skip Gould, San Mateo Daily Journal for handling the ad and was glad to see a few PEA members there.  He had flooring covering by Terry Pebbles, Optimum Floors also included in their presentation.
  • Avi Safar, Footwear, Etc said that the Footwear, Etc. owner just had a big event at the Sheraton Palo Alto.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic had a success story for Jeff Badzik, Perfection Auto Detail.  Jeff was voted best auto detailer in the Bay Area by 95% of his customers.
  • Dave O’Neal, Comtech Computing thanked Mike Fox, A&A Plumbing for the smooth installation of a new heater while he was gone.
  • David Gaskill, D.B. Gaskill Advertising Specialties is celebrating his 30th year as a PEA member this month.
  • Maureen Clark, Clark Associates thanked Albert Ong, Ambassador Services for the great job cleaning her carpets.  She also thanked Roger Bolgard, Jackson & Miller for the referral.
  • Judy Johnson, Unexpected Treasures thanked Curtis Lane, Lane Cleaning Services for help with a recent client.  This was a fast turnaround job with 24 hours notice and the team did a great job.  She also thanked Dave O’Neal, Comtech Computing for yet another computer rescue.
  • Georgie Gleim, Gleim the Jeweler thanked Werner Rogmans, Stanford Floral Design for the flowers for her mom.  She also was modeling a new line of Italian gold jewelry.
  • Dr. Leta Zwiebel, Psychologist thanked Albert Ong, saying that Jonathan Ong, Ambassador Services cleaned her 20-year-old couch and it looks like new.
  • Susan Scott, Expressions Salon thanked Julie Fukuhara, Stern Mortgage for all the work on the new loan.  She was thrilled to get 4.12%.
  • Judy Johnson, Unexpected Treasures thanked Mike Fox, A&A Plumbing for the great job his plumber did.  She also thanked Dr. Chuck Fulanovich, Palo Alto Chiropractic, saying that the laser treatment has really been helping her knee.
  • Dr. Leta Zwiebel, Psychologist reported that the current issue of Gentry magazine has a beautiful picture of Georgie Gleim, Gleim the Jeweler.
  • Erik Jacobsen, Threestory Studio has started a Facebook page called Startling Statistics in which he features some of his previewed graphics.  Go by and check it out on Facebook (and don’t forget to like his page).
  • Karen Bowne, Sheraton Palo Alto thanked Larry and Laurie Moore, Larry’s AutoWorks for their recent help.  Her car was just past warranty and she took it to them.  Larry felt that the dealership ought to fix the problem and gave them a call.  In the end, the dealer did fix it at a savings of $750 to Karen.
  • Carol Garsten, Nature Gallery celebrated her 24th year in business last week.  She is also showing some of the work of a local artist in her gallery who works with organic, natural stones and silver.  This artist has become very well known during the years that Carol has worked with her and now has pieces in 62 galleries.
  • Bobbie Fakkema, Events, Etc… thanked Susan Hamilton, VTF Services for fixing her garden.  She also used the crew at Arborwell (thanks to Jon Maystrik, Arborwell Professional Tree Management) to remove a tree and did some shopping at Mollie Stone’s Market.
  • Julie Fukuhara, Stern Mortgage thanked Susan Scott, Expressions Salon for her long-overdue (as she described it) haircut.
  • Shawn McMillan, Connoisseur Coffee says that they began construction on rebuilding the Connoisseur Coffee building.
  • Konrad Thaler, Smilin Dogs thanked David Gaskill, D.B. Gaskill Advertising Specialties for the receipt of a shipment of Smilin Dogs jackets.
  • Georgie Gleim, Gleim the Jeweler says that the Stanford Mall gets tour buses from time to time.  She recently had a visit from some Asian gentlemen who purchased four Rolex watches with cash and flew back home the next day.
  • Gary Rudolph, Rudolph’s Interiors will be demonstrating some of his techniques to students from Cañada College.

September Success Stories Round-up!

PEA had another great month!  Stay tuned for next month’s Success Stories Round-up!
  • Judy Johnson, Unexpected Treasures thanked Jon Maystrik, Arborwell Professional Tree Management and the crew for the great clean up job at her house.  She also thanked everyone who came to her estate sale in Woodside.
  • Georgie Gleim, Gleim the Jeweler thanked Mike Feller, Innovative Sales & Leasing for the new (to her) car for her niece.  She needed a good mileage commute car and is very happy with what Mike found for her.
  • Erik Jacobsen, Threestory Studio said that his neighbors liked the paint job that Duane Asbra, Pro-Staff Painting did at his house so much that they are hiring them to paint theirs.
  • Laurie Moore, Larry’s AutoWorks thanked Dave O’Neal, Comtech Computing for his help getting them back online after a server change.
  • Kim Tucker, All Reasons Moving announced that they are now certified California movers.  This is a new program and they are one of the first to become certified.
  • Jon Maystrik, Arborwell Professional Tree Management says that the day before Labor Day he turned his car over to Mike Feller, Innovative Sales & Leasing to sell.  By the day after Labor Day, he already had a buyer.  Mike has lists of buyers looking for specific kinds of vehicles and may be able to easily match you up.
  • Bobbie Fakkema, Events, Etc… says that she is seeing some more corporate events.  She did an event for 3,000 people for Tesla last weekend.
  • Carol Garsten, Nature Gallery was back last week from a buying trip.  She has returned with a large dinosaur bone from the Badlands and a butterfly-shaped table made from geodes.
  • Sue Ballew, Skytrekker Aviation took her car to Scott Yeaman, Yeaman Autobody for some body work.  She was very happy about the body work but even happier that he polished her headlights.  She didn’t know what she was missing.
  • Albert Ong, Ambassador Services got a new contract to maintain some awnings at Stanford University.
  • John King, Keller-Williams Realty has been handling a rental property belonging to Dr. Al Butner, Honorary Member. Preparing the property for new renters involved PEA members Duane Asbra, Pro-Staff Painting, Gary Rudolph, Rudolph’s Interiors, Curtis Lane, Lane Cleaning Services, and Susan Hamilton, VTF Services and it is already leased.

June Success Stories Round-up!

Better late than never!  Look out for our July edition coming soon.

  • Judy Johnson, Unexpected Treasures thanked Jeff Badzik, Perfection Auto Detail for the car detail and says it looks great.  She also found the perfect warehouse location thanks to PEA.
  • Sue Ballew, Skytrekker Aviation just ran a deal on Living Social and sold 110 introductory flights.  Living Social allowed her to schedule the flights at her less-busy times (during the week).  Between this and Groupon, she has sold around 400 introductory flights.
  • Georgie Gleim, Gleim the Jeweler announced that their 80th Anniversary sale is now complete.  It was very successful at 50% more in sales than in May of 2010.
  • Bobbie Fakkema, Events, Etc… thanked Paul Kraus, Goodco Press for another beautiful printing job.  She also thanked David Gaskill, D.B. Gaskill Advertising Specialties and Karen Bowne, Sheraton Palo Alto for the leads.
  • Konrad Thaler, Smilin Dogs bought his 10th van from Mike Feller, Innovative Sales & Leasing last week.
  • Judy Johnson, Unexpected Treasures has an estate sale coming up in the home of a late state senator Bill Clark.
  • Mike Feller, Innovative Sales & Leasing likes to give Connoisseur Coffee as a gift to clients.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic shared that June 10th marked the 35th year he has been in practice.
  • Dan Harding, Retirement Administration has been working with his father, Sam, for one year now.  Their sales are up 262% in the past year.
  • John King, Keller-Williams Realty helped Jay Saber, Saber Roofing’s son and daughter-in-law find a new home.  Stern Mortgage will be handling the mortgage.
  • Erik Jacobsen, Threestory Studio said that his neighbor’s admired his newly painted house so much that they asked for contact information for Duane Asbra, Pro-Staff Painting.
  • Bobbie Fakkema, Events, Etc… thanked Susan Hamilton, VTF Services and the team for getting her lawn nice and green.
  • Terry Pebbles, Optimum Floors announced that he has re-formed his business as Optimum FloorsOptimum Floors does flooring coverings, so the classification Window Coverings is open for a new member.
  • Peggy Calhoun, Garden ANew thanked Mike Fox, A&A Plumbing, saying that the team came by while she was gone and everything went very smoothly.
  • Bobbie Fakkema, Events, Etc… said she is working on an event for Green Gables for July 4th.  It used to be an annual event and this year’s will be the last.