Peninsula Small Business Talk

from the Peninsula Executives Association

Flower

Posts Tagged ‘Smilin Dogs’

December Success Stories Round-up!

PEA rings in the new year with our last Success Stories Round-up of 2011!

Marketing Without the Internet: Tips and Tricks from PEA

Besides sharing information on services, tips, advice, etc. from each business, PEA also spends one meeting a quarter focused on special programs, including discussions on marketing, panels of members sharing their expertise, and tips on how to become a green business.  Back in July, the Program Committee planned a special program designed to give everyone a few new marketing ideas the old-fashioned way rather than through Internet marketing.  This was an opportunity to hear ideas for getting new customers or keeping existing ones that work for other businesses.

Here are a few of the ideas mentioned at the meeting:

  • Laurie Moore, Larry’s AutoWorks said that they use license plate frames, recyclable bags, post it notes, a monthly newsletter and they ask their satisfied customers to give them referrals.  Larry MooreLarry’s Autoworks added that they pre-book service appointments and give both reminder and follow-up calls.  They use line ads in the yellow pages that focus on what they do, not their name.
  • Bobbie Fakkema, Events, Etc… invites clients to a tasting at her warehouse once a year.  They are encouraged to bring a guest with them.
  • Mike Clark, Michael J. Clark, CPA makes completing your tax returns as easy as possible.  They are already stamped and only need to be signed and mailed with a check.
  • Rick Rosensweig, Morgan Stanley runs events where he invites outside speakers.  He also sends out a newsletter.
  • Rolf Kruger, Flicker, Kerin, Kruger & Bissada belongs to professional associations and works to make sure his clients have a positive experience.
  • Sam Harding, Retirement Administration supports local organizations like the Obon Festival, especially when there is a connection with one of his clients.
  • John Sylvester, SST Insurance Brokers has learned not to assume that his clients already know about all of his services.
  • Shawn McMillan, Connoisseur Coffee has signs for his clients to display reading “Proudly serving Connoisseur Coffee.”  They give open houses and donate coffee to community events.
  • Don Miller, Honorary Member said that when he was a practicing dentist, he called patients at night to check on them after a procedure.
  • Larry Hassett, Hardware Stores sponsors community events like the Rock the Block event in Half Moon Bay and belongs to service clubs.
  • Konrad Thaler, Smilin Dogs makes sure that every sense is addressed when you walk into Smilin Dogs:  it smells clean, the floor looks clean, the atmosphere is friendly, and there are photos of client dogs having fun to spark the human clients’ imaginations.
  • Cheri Jackson, Older Adult Care Management says they have a celebrity spokesperson, Willie Mays’ wife.
  • Julie Fukuhara, Stern Mortgage has a by-invitation special networking event for professionals in related fields.  Each participant receives a roster with contact information for all participants for the day.
  • Randy Mills, Pioneer Services uses his van as a mobile billboard.
  • Fawni Hill, Larick Alan Hill uses job signs and sends postcards to clients with photos of recent projects.
  • John King, Keller-Williams Realty puts up signs at every property and gives out pens, key chains, and water bottles.  He uses a direct mail campaign and has been a Little League team sponsor.
  • Kaye Sharbrough, Senior Seasons does speaking engagements, belongs to professional groups, and attends senior fairs.  She gives out personal information organizers with her business name.
  • Tom Brown, All Reasons Moving has the company name on trucks, uses direct mail, gives their business name to realtors, and sends out Christmas cards.
  • Jon Maystrik, Arborwell Professional Tree Management says that Arborwell has a marketing manager and takes marketing very seriously.  They do it all: run ads, go to trade shows, golf tournaments, send thank you cards, and have a direct mail campaign.  Their white trucks with company logo are washed every week, and they have sponsorships and practice philanthropy.
  • Scott Foster, Cassidy Turley BT Commercial tells everyone what he does, including when he coaches water polo.

A full list summarizing all the tips mentioned was handed out to all of PEA’s members.

Interested in joining PEA?  Visit our website to learn more.

October/November Double Feature- Success Stories Round-up!

  • Gary Rudolph, Rudolph’s Interiors said his open house went well.  He turned his workroom into a showroom for the event.  He thanked Albert Ong, Ambassador Services for getting a seemingly impossible-to-remove stain out.  He thanked Skip Gould, San Mateo Daily Journal for handling the ad and was glad to see a few PEA members there.  He had flooring covering by Terry Pebbles, Optimum Floors also included in their presentation.
  • Avi Safar, Footwear, Etc said that the Footwear, Etc. owner just had a big event at the Sheraton Palo Alto.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic had a success story for Jeff Badzik, Perfection Auto Detail.  Jeff was voted best auto detailer in the Bay Area by 95% of his customers.
  • Dave O’Neal, Comtech Computing thanked Mike Fox, A&A Plumbing for the smooth installation of a new heater while he was gone.
  • David Gaskill, D.B. Gaskill Advertising Specialties is celebrating his 30th year as a PEA member this month.
  • Maureen Clark, Clark Associates thanked Albert Ong, Ambassador Services for the great job cleaning her carpets.  She also thanked Roger Bolgard, Jackson & Miller for the referral.
  • Judy Johnson, Unexpected Treasures thanked Curtis Lane, Lane Cleaning Services for help with a recent client.  This was a fast turnaround job with 24 hours notice and the team did a great job.  She also thanked Dave O’Neal, Comtech Computing for yet another computer rescue.
  • Georgie Gleim, Gleim the Jeweler thanked Werner Rogmans, Stanford Floral Design for the flowers for her mom.  She also was modeling a new line of Italian gold jewelry.
  • Dr. Leta Zwiebel, Psychologist thanked Albert Ong, saying that Jonathan Ong, Ambassador Services cleaned her 20-year-old couch and it looks like new.
  • Susan Scott, Expressions Salon thanked Julie Fukuhara, Stern Mortgage for all the work on the new loan.  She was thrilled to get 4.12%.
  • Judy Johnson, Unexpected Treasures thanked Mike Fox, A&A Plumbing for the great job his plumber did.  She also thanked Dr. Chuck Fulanovich, Palo Alto Chiropractic, saying that the laser treatment has really been helping her knee.
  • Dr. Leta Zwiebel, Psychologist reported that the current issue of Gentry magazine has a beautiful picture of Georgie Gleim, Gleim the Jeweler.
  • Erik Jacobsen, Threestory Studio has started a Facebook page called Startling Statistics in which he features some of his previewed graphics.  Go by and check it out on Facebook (and don’t forget to like his page).
  • Karen Bowne, Sheraton Palo Alto thanked Larry and Laurie Moore, Larry’s AutoWorks for their recent help.  Her car was just past warranty and she took it to them.  Larry felt that the dealership ought to fix the problem and gave them a call.  In the end, the dealer did fix it at a savings of $750 to Karen.
  • Carol Garsten, Nature Gallery celebrated her 24th year in business last week.  She is also showing some of the work of a local artist in her gallery who works with organic, natural stones and silver.  This artist has become very well known during the years that Carol has worked with her and now has pieces in 62 galleries.
  • Bobbie Fakkema, Events, Etc… thanked Susan Hamilton, VTF Services for fixing her garden.  She also used the crew at Arborwell (thanks to Jon Maystrik, Arborwell Professional Tree Management) to remove a tree and did some shopping at Mollie Stone’s Market.
  • Julie Fukuhara, Stern Mortgage thanked Susan Scott, Expressions Salon for her long-overdue (as she described it) haircut.
  • Shawn McMillan, Connoisseur Coffee says that they began construction on rebuilding the Connoisseur Coffee building.
  • Konrad Thaler, Smilin Dogs thanked David Gaskill, D.B. Gaskill Advertising Specialties for the receipt of a shipment of Smilin Dogs jackets.
  • Georgie Gleim, Gleim the Jeweler says that the Stanford Mall gets tour buses from time to time.  She recently had a visit from some Asian gentlemen who purchased four Rolex watches with cash and flew back home the next day.
  • Gary Rudolph, Rudolph’s Interiors will be demonstrating some of his techniques to students from Cañada College.

July Success Stories Round-up!


Another great month for PEA businesses!

  • Judy Johnson, Unexpected Treasures is having an estate sale in San Francisco at the home of the late Milton Marks, a former California senator.  She also thanked John Sylvester, SST Insurance Brokers, who is helping her with a case of a bad fall at a previous estate sale.
  • Georgie Gleim, Gleim the Jeweler recommended Jeff Badzik, Perfection Auto Detail on an Internet group and found he was also recommended by two other people.
  • Konrad Thaler, Smilin Dogs announced that he just signed a five-year lease on a nearby building.  Smilin Dogs will be expanding into the 5,500 square foot space soon.
  • Bobbie Fakkema, Events, Etc… was away and thanked Scott Yeaman, Yeaman Autobody for fixing her car bumper and Albert Ong, Ambassador Services for cleaning her carpet while she was gone.
  • Tom Brown, All Reasons Moving said that June was a record month for them and their busiest ever.
  • Laurie Moore, Larry’s AutoWorks attended an automotive group conference and was surprised (but pleased) to find that they made the cover of the group’s magazine.
  • Kaye Sharbrough, Senior Seasons thanked Tom Brown, All Reasons Moving for helping her clients move to Sunrise.  She thanked Cheri Jackson, Older Adult Care Management for her help, too.
  • Rick Rosensweig, Morgan Stanley said that Jonathon Ong and his employee did a great job on the carpet while Albert Ong, Ambassador Services was gone.
  • Carol Garsten, Nature Gallery is excited about re-launching her web site.  The address is www.nature-gallery.com and she invites everyone at PEA to check it out and to visit her store at Town & Country Village in Palo Alto.
  • Georgie Gleim, Gleim the Jeweler thanked Mike Feller, Innovative Sales & Leasing for handling a long distance deal and Robin Azevedo, McRoskey Mattress Company for an endorsement.  She just returned from New York City as the new Chairperson of the Jewelers of America.  She also announced that Gleim was designated Best Jeweler in the County Almanac.

June Success Stories Round-up!

Better late than never!  Look out for our July edition coming soon.

  • Judy Johnson, Unexpected Treasures thanked Jeff Badzik, Perfection Auto Detail for the car detail and says it looks great.  She also found the perfect warehouse location thanks to PEA.
  • Sue Ballew, Skytrekker Aviation just ran a deal on Living Social and sold 110 introductory flights.  Living Social allowed her to schedule the flights at her less-busy times (during the week).  Between this and Groupon, she has sold around 400 introductory flights.
  • Georgie Gleim, Gleim the Jeweler announced that their 80th Anniversary sale is now complete.  It was very successful at 50% more in sales than in May of 2010.
  • Bobbie Fakkema, Events, Etc… thanked Paul Kraus, Goodco Press for another beautiful printing job.  She also thanked David Gaskill, D.B. Gaskill Advertising Specialties and Karen Bowne, Sheraton Palo Alto for the leads.
  • Konrad Thaler, Smilin Dogs bought his 10th van from Mike Feller, Innovative Sales & Leasing last week.
  • Judy Johnson, Unexpected Treasures has an estate sale coming up in the home of a late state senator Bill Clark.
  • Mike Feller, Innovative Sales & Leasing likes to give Connoisseur Coffee as a gift to clients.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic shared that June 10th marked the 35th year he has been in practice.
  • Dan Harding, Retirement Administration has been working with his father, Sam, for one year now.  Their sales are up 262% in the past year.
  • John King, Keller-Williams Realty helped Jay Saber, Saber Roofing’s son and daughter-in-law find a new home.  Stern Mortgage will be handling the mortgage.
  • Erik Jacobsen, Threestory Studio said that his neighbor’s admired his newly painted house so much that they asked for contact information for Duane Asbra, Pro-Staff Painting.
  • Bobbie Fakkema, Events, Etc… thanked Susan Hamilton, VTF Services and the team for getting her lawn nice and green.
  • Terry Pebbles, Optimum Floors announced that he has re-formed his business as Optimum FloorsOptimum Floors does flooring coverings, so the classification Window Coverings is open for a new member.
  • Peggy Calhoun, Garden ANew thanked Mike Fox, A&A Plumbing, saying that the team came by while she was gone and everything went very smoothly.
  • Bobbie Fakkema, Events, Etc… said she is working on an event for Green Gables for July 4th.  It used to be an annual event and this year’s will be the last.