Peninsula Small Business Talk

from the Peninsula Executives Association

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Posts Tagged ‘Pioneer Services’

Money Saving Tips from PEA

Recently, PEA’s program committee had members discuss and share ideas for how to save money in their businesses.  Here are a few tips from them to you!

Interested in this kind of information and getting to know PEA? Learn how to join HERE and ‘Like’ us on Facebook!

April Success Stories Round-up!

March Success Stories Round-up!


  • Laurie Moore, Larry’s Autoworks thanked Julie Fukuhara, Stern Mortgage for the refinance.
  • Erik Jacobsen, Threestory Studio got a call from another attorney from the law firm that he mentioned in his classification for more visual information design.  His work will also be used by the Los Altos Rotary for their upcoming Fine Arts in the Park.
  • Randy Mills, Pioneer Services bought a new van through Mike Feller, Innovative Sales & Leasing and said it was much better than going through a dealership.
  • Maureen Clark, Clark Associates thanked Mike Fox, A&A Plumbing for coming to the rescue again.
  • Tom Brown, All Reasons Moving reported that they just finished looking at their quarterly results and were up 25% in January and 15% in February.
  • Kaye Sharbrough, Senior Seasons thanked David Gaskill, D.B. Gaskill Advertising Specialties for fulfilling her small order – buttons congratulating a friend who just won an award for being an exceptional woman in publishing.
  • Georgie Gleim, Gleim the Jeweler reported that they won Best Jewelry Store and Best Watch Repair.
  • Judy Ott, Judy Ott Organization and Design thanked Dan Ingerman, Wemorph for the postcards she handed out at a recent presentation. Lastly, she thanked Richard Phillips, Advantage Career Solutions who has help her friend from out of state find a job at Saint Mary’s College of California in Moraga (Go Gaels!).
  • John Sylvester, SST Insurance Brokers had his hair cut by the President… of PEA, Susan Scott, Expressions Salon.
  • David Gaskill, D.B. Gaskill Advertising Specialties thanked Carol Garsten, Nature Gallery for the amethyst he bought for his wife and Mike Feller, Innovative Sales & Leasing for the help with getting his brand new Prius.
  • Avi Safar, Footwear, Etc said after throwing his back out on Monday he saw Dr. Chuck Fulanovich, Palo Alto Chiropractic who adjusted him and used a laser treatment on his back.  Only three hours later, Avi felt much better.
  • Skip Gould, San Mateo Daily Journal thanked Judy Johnson, Unexpected Treasures for running an ad in the paper for her recent estate sale.  He was able to get the ad in past the normal deadline and was happy to hear the sale was a success.
  • Executive Director Neal Coogler, announced a success for PEA.  The PEA Facebook page now has more than 35 ‘Likes’!  Mike Clark, Michael J. Clark, CPA won the grand prize drawing for three pounds of Connoisseur Coffee.
  • Dr. Leta Zwiebel, Psychologist recently had her car in the shop at Larry’s Autoworks. She really appreciates the top notch service there, including the fact that they take time to thoroughly answer all her questions.
  • Karen Bowne, Sheraton Palo Alto thanked Werner Rogmans, Stanford Floral Design for his help weekend before last.  She was attending a housewarming party and needed a gift.  She went by Werner’s shop and he arranged a beautiful house plant for her.
  • Nichole Fox, Payroll City announced that they have just taken on a big new client.  The client, who has 135 employees, went from a big name payroll service to Payroll City and in the process is going from an annual cost of $13,000 to $8,000.
  • Dr. Linda Hur, Mountain View Optometry thanked Scott Yeaman, Yeaman Autobody, for fixing her car for the second time.
  • Julie Fukuhara, Stern Mortgage won a pound of Connoisseur Coffee in the PEA Facebook page contest a week or two ago.  She gave the coffee to her aunt, who is a dedicated coffee drinker.  Her aunt loved the coffee and ordered three more pounds through Julie.

Marketing Without the Internet: Tips and Tricks from PEA

Besides sharing information on services, tips, advice, etc. from each business, PEA also spends one meeting a quarter focused on special programs, including discussions on marketing, panels of members sharing their expertise, and tips on how to become a green business.  Back in July, the Program Committee planned a special program designed to give everyone a few new marketing ideas the old-fashioned way rather than through Internet marketing.  This was an opportunity to hear ideas for getting new customers or keeping existing ones that work for other businesses.

Here are a few of the ideas mentioned at the meeting:

  • Laurie Moore, Larry’s AutoWorks said that they use license plate frames, recyclable bags, post it notes, a monthly newsletter and they ask their satisfied customers to give them referrals.  Larry MooreLarry’s Autoworks added that they pre-book service appointments and give both reminder and follow-up calls.  They use line ads in the yellow pages that focus on what they do, not their name.
  • Bobbie Fakkema, Events, Etc… invites clients to a tasting at her warehouse once a year.  They are encouraged to bring a guest with them.
  • Mike Clark, Michael J. Clark, CPA makes completing your tax returns as easy as possible.  They are already stamped and only need to be signed and mailed with a check.
  • Rick Rosensweig, Morgan Stanley runs events where he invites outside speakers.  He also sends out a newsletter.
  • Rolf Kruger, Flicker, Kerin, Kruger & Bissada belongs to professional associations and works to make sure his clients have a positive experience.
  • Sam Harding, Retirement Administration supports local organizations like the Obon Festival, especially when there is a connection with one of his clients.
  • John Sylvester, SST Insurance Brokers has learned not to assume that his clients already know about all of his services.
  • Shawn McMillan, Connoisseur Coffee has signs for his clients to display reading “Proudly serving Connoisseur Coffee.”  They give open houses and donate coffee to community events.
  • Don Miller, Honorary Member said that when he was a practicing dentist, he called patients at night to check on them after a procedure.
  • Larry Hassett, Hardware Stores sponsors community events like the Rock the Block event in Half Moon Bay and belongs to service clubs.
  • Konrad Thaler, Smilin Dogs makes sure that every sense is addressed when you walk into Smilin Dogs:  it smells clean, the floor looks clean, the atmosphere is friendly, and there are photos of client dogs having fun to spark the human clients’ imaginations.
  • Cheri Jackson, Older Adult Care Management says they have a celebrity spokesperson, Willie Mays’ wife.
  • Julie Fukuhara, Stern Mortgage has a by-invitation special networking event for professionals in related fields.  Each participant receives a roster with contact information for all participants for the day.
  • Randy Mills, Pioneer Services uses his van as a mobile billboard.
  • Fawni Hill, Larick Alan Hill uses job signs and sends postcards to clients with photos of recent projects.
  • John King, Keller-Williams Realty puts up signs at every property and gives out pens, key chains, and water bottles.  He uses a direct mail campaign and has been a Little League team sponsor.
  • Kaye Sharbrough, Senior Seasons does speaking engagements, belongs to professional groups, and attends senior fairs.  She gives out personal information organizers with her business name.
  • Tom Brown, All Reasons Moving has the company name on trucks, uses direct mail, gives their business name to realtors, and sends out Christmas cards.
  • Jon Maystrik, Arborwell Professional Tree Management says that Arborwell has a marketing manager and takes marketing very seriously.  They do it all: run ads, go to trade shows, golf tournaments, send thank you cards, and have a direct mail campaign.  Their white trucks with company logo are washed every week, and they have sponsorships and practice philanthropy.
  • Scott Foster, Cassidy Turley BT Commercial tells everyone what he does, including when he coaches water polo.

A full list summarizing all the tips mentioned was handed out to all of PEA’s members.

Interested in joining PEA?  Visit our website to learn more.

May Success Stories Round-up!

Let’s take a minute to celebrate some PEA members’ successes from the month of May!

  • Albert Ong, Ambassador Services had a great success at the beginning of May.  A stone supplier was so impressed with the job that Albert did that he called a friend to recommend him.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic is very happy with the progress of his office remodeling project.  The new design is giving the whole office a new energy and the phones keep ringing, too.
  • David Gaskill, D.B. Gaskill Advertising Specialties reports that there has been an uptick in business lately with seven active referrals from a recent presentation.
  • Bob Rosenberg, GR8WORK Builders, Inc. participated again this year in Rebuilding Together day.  He and Duane Asbra, Pro-Staff Painting, Terry Pebbles, Piazza Pebbles Floor & Window Covering, and Mike Fox, A&A Plumbing (along with other Rebuilding Together volunteers) worked on a home in East Palo Alto, transforming it in one day.
  • Brad Brown, Brown Financial & Insurance Services was uncomfortable at his desk.  Was it just that he’s getting old?  Good news – Susan Hannah, Ergo Works can make it better (even if part of it is that you are getting old).
  • Albert Ong, Ambassador Services thanked Werner Rogmans, Stanford Floral Design for flowers that he said were unbelievable.
  • Maureen Clark, Clark Associates thanked Randy Mills, Pioneer Services for the outstanding job he did cleaning the windows at their home.  The clean windows give her a new outlook on life.
  • Bobbie Fakkema, Events, Etc… thanked Paul Kraus, Goodco Press for the new business cards.  She just finished a fundraiser that included a fashion show.  Due to rain, they did everything in a tent and a good time was had by all.