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Posts Tagged ‘Larry’s AutoWorks’

Congrats to PEA Members Recently Voted People’s Choice Winners by The Daily News

The Palo Alto Daily News recently asked their readers who the best businesses were in Palo Alto, and they recognized 11 PEA businesses!

Congratulations to the following PEA businesses for being voted the 2013 People’s Choice winners:

Best Auto Body Shop (Paint and Body work): Yeaman Auto Body

Best Florist: Stanford Floral Design

Best Jewelry Store AND Best Watch Repair: Gleim the Jeweler

Best Auto Mechanic Shop: Larry’s Autoworks

Best Home Contractor: GR8WORK Builders Inc.

Best Optometrist: Mountain View Optometry

Best House Painter: Pro-Staff Painting

Best Plumber: A&A Plumbing

Best Realtor AND Best Real Estate Broker: John W. King, Keller Williams Realty (check out John’s blog UNreal Estate here!)

Best Mortgage Banker: Julie Fukuhara, Wells Fargo Private Bank

2nd Place for Best Local Market: Mollie Stone’s Palo Alto

Congratulations again to all of our PEA businesses! Click HERE to read the article and see a full list of winners.

Larry and Laurie Moore, Larry’s Autoworks were recently featured in Shop Owner Magazine!

Long time PEA members Larry and Laurie Moore, Larry’s Autoworks was recently featured in a nationwide magazine, Shop Owner Magazine!

In the article, Larry describes how he first got into the auto repair business and the ways he adapts to the changes in his industry.  He emphasizes in the article how important networking has been for him over the last 30 years.

Being a member of local business groups has helped me stay on top of what is going on locally and also make ­adjustments. Business is constantly changing, so it’s important to stay in touch with others in the same boat. Some of my most effective business practices have come from discussions with other business owners.

Their article can be found in the featured articles section on Shop Owner Magazine’s home page, or you can click to read the full article here!

Congratulations Larry, Laurie, and the whole team at Larry’s Autoworks!

Brian Irion, Esq., Law Offices of Brian Irion has his Latest Bankruptcy Case Dismissed with Prejudice

Brian Irion, Esq., Law Offices of Brian Irion has been a member of PEA for nine years.  He was brought in to the organization by Roger Bolgard, Jackson & Miller and Brian has brought in three members himself (San Mateo Daily Journal, All About Business Services, and Flicker, Kerin, Kruger & Bissada).  Roger, like Brian, is an attorney, but they focus on different things.

Brian began by giving an overview of what kinds of things he has done in order to help PEA members understand what he can do for them.  In the last year, Brian has had 65-70 matters whose attorneys’ fees ranged from around $75 to $130,000.  In the area of intellectual property, he handled a trademark dispute for a synthetic seawater manufacturer, a copyright disputes for movie distributors, and a patent dispute for clean room testing equipment.  Brian has also represented contractors, some on an ongoing basis, in litigation.  If you have a transaction matter Brian recommends talking to Roger.  He has represented general contractors in collection matters and disputes with owners, subcontractors and architects.  He has also represented subcontractors in disputes with owners and general contractors (residential and commercial).  Another area Brian specializes in is real estate law.  He does purchase and sale litigation for residential homes and commercial facilities.  Brian has also worked on construction litigation and evictions (the landlord side for commercial and residential).  Unfriendly business dissolutions that are corporate, partnerships or LLCs are also cases that Brian works on.  In addition, he works on collections cases representing service providers and people who have bought goods and didn’t get them.

Finally, Brian also does many forms of bankruptcy.  Over the last year, Brian has done 30-35 debtor representation bankruptcies (chapter 7, chapter 13, and chapter 11).  In the last year Brian has also represented creditors, like in his latest trial, as well as unavoidably interested parties.

Brian shared a ‘PEA works’ story about his latest bankruptcy trial.  Brian represented the largest allegedly unsecured creditor in a chapter 13 bankruptcy case (who happened to be the ex-husband of the debtor).  He shared an overview of the case, and then spoke about how PEA helped him win the case.  The debtor sold her Porsche a few months before filing for bankruptcy for only $3000 to a close friend.  Brian spoke to Larry Moore, Larry’s Autoworks and Larry thought the car would be worth about $14,000 scrap.  Larry gave Brian information for getting in touch with a scrap auto dealer and a Porsche mechanic to give expert testimony.  Brian also got in touch with Mike Feller, Innovative Sales & Leasing who gave a declaration to value the car.  Finally, Brian had Bob Rosenberg, GR8WORK Builders, Inc. evaluate the value of a house she had purchased as well as being an investigator of sorts to help Brian find out what was inside the house as he suspected the debtor did not list all of her assets.  Ultimately, the case was dismissed with prejudice, which means she not only still owes money to her former husband, she also owes her divorce lawyer and cannot file bankruptcy to discharge these debts again.  Ever.

Brian finished his presentation by talking about what is a good lead for him.  He is not a good person for small claims matters (that is under $10,000), and not good if you want a lawyer to write ‘just a letter’ (this will just make the other side hire a lawyer as well).  A good lead is someone who understands that, as famously said by Abraham Lincoln, “A lawyer’s time and advice are his stock in trade.”

Internet Marketing Panel at PEA

Last week at PEA, the Program Committee organized a panel on Internet Marketing with some of our members. Learn more about what we talked about below!

Larry Moore, Larry’s Autoworks emceed and introduced the panel speakers: Neal Coogler, All About Business Services, Erik Jacobsen, Threestory Studio, Jerry Lee, San Mateo Dailey Journal, and Kim Tucker, All Reasons Moving. Larry presented questions to the panel that they answered, and then opened the floor for questions from other PEA members.

If I’m not already on the Internet, what is the first step?

Jerry: Don’t be intimidated by the web, because you definitely need to be on it in some way.

Kim: Register your domain name and get rid of random, online email accounts.  Use your domain for employee email addresses.

Erik: You need a landing page, even a simple page is a start.  Think of your landing page as being your storefront on the Internet.

Neal: I agree with Erik, a website is important even if it is very simple.  Some people use what are like enhanced directory listings as a website, but you don’t own those sites.  It is much better to make something that you own.

Should I pay for Internet advertising?

Neal: A lot of PEA members can do without, but that doesn’t mean it isn’t something to look into.  You should not discount the pros of paid advertising.

Erik: I use Google Adwords- it is an easy way to get targeted advertising and can be cost effective.  It gets me regular leads, although it was not as effective at first and I had to reevaluate my ads.

Kim: We use a combination of paid and not.  The pro of the latter is that they are free, but the paid advertising will give you a focused campaign.  It is about relevancy- we also get business from the free listings.  One tip is to Google your competitors to see what they are doing.

Jerry: It depends on what industry you are in and the internet literacy of your customers.  You also need to put in work on your end, by having good site content.  Blogging is a good way to create new content, and you could use something like that in combination with the paid advertising.

What is the ‘best buy,’ or where can you spend the least but get the most value?

Jerry: For me, we use our resources on our website itself, because ads are less effective for our business.

Kim: Visibility is important, so create a presence, work on your website, and drive traffic to it with new content. But it is important to decide if you have the time to do those things yourself, because if not, you should consider outsourcing it. We pay someone for our Google Adwords, while I spend my time on blogging.

Erik: I agree – investing in your landing page is important.  Make sure you have the content on your page.  There are also things you can do for free if you have the time.

Neal: As they say, ‘content is king.’  Having good content on your site is a good way to improve your web presence.  There are also some basic things you can do for SEO that can be quite effective.

What should I avoid?

Neal: Be cautious of hiring a business that wants to charge you a monthly maintenance fee to maintain directory listings.  It can be difficult to unsubscribe and you don’t own these listings.

Erik: Be cautious of people who promise to get you to a certain position in search results.  You should also be careful to not mix your personal and professional worlds online.

Kim: I agree, if they promise to get you on page one, they are often not doing it properly and Google will ding you for some of those practices.  I also agree that it is important to keep the personal and professional separate.

Jerry: I get a lot of spam, and it is best to not respond to it.  Remember that nothing is easy; it all takes time and effort.

Larry then opened the floor to questions from the membership.  Thank you to the Program Committee for organizing this program!

Money Saving Tips from PEA

Recently, PEA’s program committee had members discuss and share ideas for how to save money in their businesses.  Here are a few tips from them to you!

Interested in this kind of information and getting to know PEA? Learn how to join HERE and ‘Like’ us on Facebook!

Facebook Page for the Month of June 2012 – Larry’s Autoworks

Welcome back to our monthly PEA featured Facebook page of the month! Don’t forget to check back next month to see if your business is the featured Facebook!

PEA Members Names: Larry and Laurie Moore, Larry’s Autoworks

Classification: Auto Repair & Service – Japanese, European, and American

Member Since: January 1982

Both Larry and Laurie Moore are recipients of PEA’s prestigious Craig Calkins Executive of the Year Award (read about the award and this year’s winner here!).  Larry’s Autoworks has been serving the Mountain View, Los Altos and Palo Alto area for over 40 years.  They offer a 3 year or 36,000 mile warranty on all their repairs and their motto is “When you want it right!”

The Larry’s Autoworks Facebook page is updated regularly with everything from silly pictures, to quick car tips, to funny bumper-stickers!  Here is a recent car tip they shared on Facebook:

Quick car tip: If you fill your tires at a gas station, make sure the air you are putting in them is “dry.” After filling the tire, push on the pin inside the inflator valve. If your thumb gets wet, that probably means there is moisture coming from the air pump. That moisture, trapped inside a tire, can cause pressure variations and corrosion.

Larry and Laurie received the Best of Palo Alto award last year!

Larry and Laurie say on their website, “We can keep your vehicle running like new, for as long as you want to drive it. When you arrive at our shop, you will be greeted by our friendly and knowledgeable service advisors who will work with you on how to solve your vehicle issues. We are the only auto repair shop in the area to give a 3-year or 36,000 mile written warranty on EVERY repair. We can do this because of our Nationally Certified Master Technicians, specialized in general Auto Repair, Ford Repair, Jeep Repair, Saturn Repair and Chevrolet Repair. They personally service your vehicle and we only use factory grade or better parts. Not even the dealer offers this warranty!”

Click HERE to check out Larry’s Autoworks on Facebook!

And don’t forget to ‘Like’ the PEA page too!

March Success Stories Round-up!


  • Laurie Moore, Larry’s Autoworks thanked Julie Fukuhara, Stern Mortgage for the refinance.
  • Erik Jacobsen, Threestory Studio got a call from another attorney from the law firm that he mentioned in his classification for more visual information design.  His work will also be used by the Los Altos Rotary for their upcoming Fine Arts in the Park.
  • Randy Mills, Pioneer Services bought a new van through Mike Feller, Innovative Sales & Leasing and said it was much better than going through a dealership.
  • Maureen Clark, Clark Associates thanked Mike Fox, A&A Plumbing for coming to the rescue again.
  • Tom Brown, All Reasons Moving reported that they just finished looking at their quarterly results and were up 25% in January and 15% in February.
  • Kaye Sharbrough, Senior Seasons thanked David Gaskill, D.B. Gaskill Advertising Specialties for fulfilling her small order – buttons congratulating a friend who just won an award for being an exceptional woman in publishing.
  • Georgie Gleim, Gleim the Jeweler reported that they won Best Jewelry Store and Best Watch Repair.
  • Judy Ott, Judy Ott Organization and Design thanked Dan Ingerman, Wemorph for the postcards she handed out at a recent presentation. Lastly, she thanked Richard Phillips, Advantage Career Solutions who has help her friend from out of state find a job at Saint Mary’s College of California in Moraga (Go Gaels!).
  • John Sylvester, SST Insurance Brokers had his hair cut by the President… of PEA, Susan Scott, Expressions Salon.
  • David Gaskill, D.B. Gaskill Advertising Specialties thanked Carol Garsten, Nature Gallery for the amethyst he bought for his wife and Mike Feller, Innovative Sales & Leasing for the help with getting his brand new Prius.
  • Avi Safar, Footwear, Etc said after throwing his back out on Monday he saw Dr. Chuck Fulanovich, Palo Alto Chiropractic who adjusted him and used a laser treatment on his back.  Only three hours later, Avi felt much better.
  • Skip Gould, San Mateo Daily Journal thanked Judy Johnson, Unexpected Treasures for running an ad in the paper for her recent estate sale.  He was able to get the ad in past the normal deadline and was happy to hear the sale was a success.
  • Executive Director Neal Coogler, announced a success for PEA.  The PEA Facebook page now has more than 35 ‘Likes’!  Mike Clark, Michael J. Clark, CPA won the grand prize drawing for three pounds of Connoisseur Coffee.
  • Dr. Leta Zwiebel, Psychologist recently had her car in the shop at Larry’s Autoworks. She really appreciates the top notch service there, including the fact that they take time to thoroughly answer all her questions.
  • Karen Bowne, Sheraton Palo Alto thanked Werner Rogmans, Stanford Floral Design for his help weekend before last.  She was attending a housewarming party and needed a gift.  She went by Werner’s shop and he arranged a beautiful house plant for her.
  • Nichole Fox, Payroll City announced that they have just taken on a big new client.  The client, who has 135 employees, went from a big name payroll service to Payroll City and in the process is going from an annual cost of $13,000 to $8,000.
  • Dr. Linda Hur, Mountain View Optometry thanked Scott Yeaman, Yeaman Autobody, for fixing her car for the second time.
  • Julie Fukuhara, Stern Mortgage won a pound of Connoisseur Coffee in the PEA Facebook page contest a week or two ago.  She gave the coffee to her aunt, who is a dedicated coffee drinker.  Her aunt loved the coffee and ordered three more pounds through Julie.

Other Awards from the 2012 Anniversary Meeting

Besides the prestigious Craig Calkins Executive of the Year Award (presented this year to Karen Bowne, Sheraton Palo Alto), PEA hands out many other awards at the annual Anniversary meeting. Here are some highlights of this year’s awards!

Fun statistics:

Breakfasts consumed in 2011: …… 2,571.

Total leads given:…… 5,260 (Direct: 3,240. Referral: 1,580. Internet: 440)

New Members: President Mike Feller, Innovative Sales and Leasing recognized the new members of 2011, and presented the certificate award for Rookie of the Year to new member Gary Rudolph, Rudolph’s Interiors!

Leads Given in the Triple Digits: The following people were recognized for giving leads in the triple digits last year-

Mike awarded the certificate for Most Direct Leads Given to Bobbie Fakkema, Events, Etc… who gave the most direct leads(171)  after Hall of Famers Larry and Laurie Moore (268).

Referral Leads Given in the Triple Digits: The following two people gave referral leads in the triple digits-

He awarded the certificate for Most Referral Leads Given to Judy Ott, Judy Ott Organization and Design!  (She and runner-up Bette Asbra, Pro-Staff Painting have been in the triple digits four years running!)

Best Attendance: Tie for first place went to Larry and Laurie Moore, Larry’s AutoWorks and Dr. Chuck Fulanovich, Palo Alto Chiropractic

Honorable Mention Attendance: Only one meeting behind the best attendance members, honorable mention attendance was a tie between Mike Feller, Innovative Sales and Leasing, Dr. Leta Zwiebel, Psychologist, and Julie and Rick Stern, Stern Mortgage

Award Certificates: Mike presented Certificates of Award to the following members:

Mike also congratulated Paul Kraus, formerly of GoodCo Press, who was visiting and is our newest Emeritus Member.

We concluded by all making a toast to PEA’s 34th anniversary!

February Success Stories Round-up!

  • Dan Ingerman, Wemorph is excited to be completing a 3D display for the University Art in Palo Alto with a design by Harrington Design.
  • Erik Jacobsen, Threestory Studio got dremel bits he needed from Larry Hassett, Hardware Stores.  He also says that he got a project from a law firm that is just the kind he is looking for.
  • Mike Feller, Innovative Sales & Leasing commented that the Sheraton always does a great job for the various events he has attended there, which included an event the previous Sunday.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic thanked Fawni Hill, Larick Alan Hill, Mike FoxA&A Plumbing for their help during the renovations at his office building for the new tenant.
  • Julie Fukuhara, Stern Mortgage said that the transmission on her car went out and she had the car towed to Larry’s Autoworks.  They got to work right away and found her a new transmission at a considerable savings compared to the dealer.  She loves having someone she trusts to do the work.
  • Laurie Moore, Larry’s AutoWorks announced that Monday, February 13th is their 40th shop anniversary.
  • John King, Keller-Williams Realty says that the housing market is picking up.  A recent listing just got 16 offers.
  • Rick Rosensweig, Morgan Stanley is a proud father.  His daughter, Colt, has a book being published on March 1 about Newt Loken, known as the father of Michigan men’s gymnastics.  He was an outstanding coach and storyteller.  It is available in print or as an eBook from Huron River Press or selected independent booksellers.
  • Richard Phillips, Advantage Career Solutions says that he sees signs of economic improvement.  One of his clients just signed a job offer as a recruiter for a headhunting firm.
  • Werner Rogmans, Stanford Floral Design announced that his business is up 40%, thanks in part to PEA.
  • Dr. Leta Zwiebel, Psychologist had a can of Rustoleom explode in her garage, spattering her husband’s car.  They thought the car would need to be repainted and took it to Scott Yeaman, Yeaman Autobody. Scott’s crew was able to get the car cleaned up for only $150, no repainting needed.
  • Bobbie Fakkema, Events, Etc… thanked Darnel Rogan, Saber Roofing, saying that she had them install a wire grating over her gutter to help keep out leaves and debris.
  • Robin Azevedo, McRoskey Mattress Company thanked Duane Asbra, Pro-Staff Painting for the paint job in her store.  She also showed a photo of a McRoskey bed beautifully decorated by Fawni Hill, Larick Alan Hill.  They have an upcoming program on how to make a well-made bed.

40 Years in Business with Larry and Laurie Moore, Larry’s Autoworks

Larry and Laurie Moore celebrated their 40th year in business by doing a tag-team presentation last week.  Larry took the podium first to outline the classification for the morning.  First, they showed a short video produced for them by Diamond Certified that gave a general overview of the business.  Laurie then took the podium to talk about their environmental consciousness and customer service.  Larry’s Autoworks was in the forefront of local businesses who changed work practices for better care of the environment.  They began this work in the early 80’s and Larry became very involved in the effort.  He served on the committee that set standards for other automobile repair services.  Larry’s Autoworks has won a slew of awards, including from the city of Mountain View, Santa Clara County, California EPA and national EPA as well as many others.  Their innovations included ways to clean the floor, strategies for recycling or repurposing parts, and being among the first to use safer solvents, coolants for air conditioning, and re-refined oil.  They are still one of the only shops to offer a selection of re-refined motor oils.  These have become very good in quality, so much so that Mercedes ships cars from the factory containing re-refined oil.

As for customer service, they have been innovators here as well.  Larry’s Autoworks is a woman-owned business and takes several measures to make the business friendly to their female customers.  The waiting area is child-friendly and inviting with comfortable chairs, wireless Internet connectivity, and a few fun art pieces.  Their service advisors are trained to educate rather than sell.  They recognize that the customer is the person in charge of service decisions – they will advise on when they think it is best to fix and when it is best to replace.  In recognition of their outstanding customer service and high-quality diagnosis and repairs, they have won Best Of awards from local community newspapers nine times.

Larry took the podium next to talk about their preventive maintenance program.  Larry says that when they started their business, they just fixed cars like everyone else.  Now, they stress preventive maintenance to keeps cars from breaking in the first place and to ultimately reduce maintenance costs, because a preventive fix is often much cheaper than fixing something after it has broken.  Most repairs can be delayed or completely prevented through preventive maintenance.  The key points of the program are: 1) regular visits, 2) standard inspections made and documented, and 3) comparison of metrics to known good numbers.  Larry’s Autoworks recommends that you bring your car in every six months.  Cars brought in for inspection and preventive care can be expected to run safely for the next six months.  Measuring the wear on existing parts and comparing these numbers to known standards means that the mechanics can predict the life left on the part.  As another example, Larry says that they always measure the copper and water content of brake fluid before doing a flush, as this is a procedure that can damage the antilock system if done improperly.

Laurie and Larry ended the presentation with a virtual tour of their shop via a PowerPoint slideshow spanning the years from their beginning as Larry’s Bug Shop to the present.