Peninsula Small Business Talk

from the Peninsula Executives Association

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Posts Tagged ‘Larick Alan Hill’

Money Saving Tips from PEA

Recently, PEA’s program committee had members discuss and share ideas for how to save money in their businesses.  Here are a few tips from them to you!

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Other Awards from the 2012 Anniversary Meeting

Besides the prestigious Craig Calkins Executive of the Year Award (presented this year to Karen Bowne, Sheraton Palo Alto), PEA hands out many other awards at the annual Anniversary meeting. Here are some highlights of this year’s awards!

Fun statistics:

Breakfasts consumed in 2011: …… 2,571.

Total leads given:…… 5,260 (Direct: 3,240. Referral: 1,580. Internet: 440)

New Members: President Mike Feller, Innovative Sales and Leasing recognized the new members of 2011, and presented the certificate award for Rookie of the Year to new member Gary Rudolph, Rudolph’s Interiors!

Leads Given in the Triple Digits: The following people were recognized for giving leads in the triple digits last year-

Mike awarded the certificate for Most Direct Leads Given to Bobbie Fakkema, Events, Etc… who gave the most direct leads(171)  after Hall of Famers Larry and Laurie Moore (268).

Referral Leads Given in the Triple Digits: The following two people gave referral leads in the triple digits-

He awarded the certificate for Most Referral Leads Given to Judy Ott, Judy Ott Organization and Design!  (She and runner-up Bette Asbra, Pro-Staff Painting have been in the triple digits four years running!)

Best Attendance: Tie for first place went to Larry and Laurie Moore, Larry’s AutoWorks and Dr. Chuck Fulanovich, Palo Alto Chiropractic

Honorable Mention Attendance: Only one meeting behind the best attendance members, honorable mention attendance was a tie between Mike Feller, Innovative Sales and Leasing, Dr. Leta Zwiebel, Psychologist, and Julie and Rick Stern, Stern Mortgage

Award Certificates: Mike presented Certificates of Award to the following members:

Mike also congratulated Paul Kraus, formerly of GoodCo Press, who was visiting and is our newest Emeritus Member.

We concluded by all making a toast to PEA’s 34th anniversary!

February Success Stories Round-up!

  • Dan Ingerman, Wemorph is excited to be completing a 3D display for the University Art in Palo Alto with a design by Harrington Design.
  • Erik Jacobsen, Threestory Studio got dremel bits he needed from Larry Hassett, Hardware Stores.  He also says that he got a project from a law firm that is just the kind he is looking for.
  • Mike Feller, Innovative Sales & Leasing commented that the Sheraton always does a great job for the various events he has attended there, which included an event the previous Sunday.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic thanked Fawni Hill, Larick Alan Hill, Mike FoxA&A Plumbing for their help during the renovations at his office building for the new tenant.
  • Julie Fukuhara, Stern Mortgage said that the transmission on her car went out and she had the car towed to Larry’s Autoworks.  They got to work right away and found her a new transmission at a considerable savings compared to the dealer.  She loves having someone she trusts to do the work.
  • Laurie Moore, Larry’s AutoWorks announced that Monday, February 13th is their 40th shop anniversary.
  • John King, Keller-Williams Realty says that the housing market is picking up.  A recent listing just got 16 offers.
  • Rick Rosensweig, Morgan Stanley is a proud father.  His daughter, Colt, has a book being published on March 1 about Newt Loken, known as the father of Michigan men’s gymnastics.  He was an outstanding coach and storyteller.  It is available in print or as an eBook from Huron River Press or selected independent booksellers.
  • Richard Phillips, Advantage Career Solutions says that he sees signs of economic improvement.  One of his clients just signed a job offer as a recruiter for a headhunting firm.
  • Werner Rogmans, Stanford Floral Design announced that his business is up 40%, thanks in part to PEA.
  • Dr. Leta Zwiebel, Psychologist had a can of Rustoleom explode in her garage, spattering her husband’s car.  They thought the car would need to be repainted and took it to Scott Yeaman, Yeaman Autobody. Scott’s crew was able to get the car cleaned up for only $150, no repainting needed.
  • Bobbie Fakkema, Events, Etc… thanked Darnel Rogan, Saber Roofing, saying that she had them install a wire grating over her gutter to help keep out leaves and debris.
  • Robin Azevedo, McRoskey Mattress Company thanked Duane Asbra, Pro-Staff Painting for the paint job in her store.  She also showed a photo of a McRoskey bed beautifully decorated by Fawni Hill, Larick Alan Hill.  They have an upcoming program on how to make a well-made bed.

Design Trends in 2012 with Fawni Hill, Larick Alan Hill

Fawni Hill, Larick Alan Hill and her husband Larick have owned their architectural practice for 30 years.  They have designed over 500 homes in the Bay Area and more than 2 million square feet of office space.  Larick Alan Hill can do everything from initial design to project management.

Last month, Fawni shared some new trends in architecture and design with PEA.  She said the three top trends right now are height (buildings are getting taller), sustainability (use of eco-friendly materials, especially important in the US) and biologically-inspired spaces (trying to bring the outside in).

Some trends in the workplace include the use of glass. Offices are becoming more open, with best views given to employees rather than executives.  Another interesting trend is the reduction in the use of cubicles.  Instead the workplace is becoming more communal.

Residential trends include more multi-family homes and more communal living. Even in single-family homes, people are looking for more multi-use spaces with huge kitchens.  Fawni says the kitchen has become the hub of the house, where the family gathers to eat and socialize with friends.  Dining rooms are being used for other things, like as a computer area. Although people want to be energy conscience, they still want luxury on a small scale, meaning comfort rather than expense. Fawni says that as the baby boomers are aging, they want to stay in their home and are retrofitting them to make their homes wheelchair accessible.

Fawni ended by identifying current color trends.  She says neutral colors are in, like colors of anything you find in the American landscape (blue oceans, gray rocks, green grass, etc.). Benjamin Moore’s color of the year is a gray-blue called Wythe blue (HC-143, see below!)  Fawni highly recommends Benjamin Moore paints, and says you can get them from Larry Hassett at Palo Alto Hardware.

Source

Read more about the color of the year here.

Marketing Without the Internet: Tips and Tricks from PEA

Besides sharing information on services, tips, advice, etc. from each business, PEA also spends one meeting a quarter focused on special programs, including discussions on marketing, panels of members sharing their expertise, and tips on how to become a green business.  Back in July, the Program Committee planned a special program designed to give everyone a few new marketing ideas the old-fashioned way rather than through Internet marketing.  This was an opportunity to hear ideas for getting new customers or keeping existing ones that work for other businesses.

Here are a few of the ideas mentioned at the meeting:

  • Laurie Moore, Larry’s AutoWorks said that they use license plate frames, recyclable bags, post it notes, a monthly newsletter and they ask their satisfied customers to give them referrals.  Larry MooreLarry’s Autoworks added that they pre-book service appointments and give both reminder and follow-up calls.  They use line ads in the yellow pages that focus on what they do, not their name.
  • Bobbie Fakkema, Events, Etc… invites clients to a tasting at her warehouse once a year.  They are encouraged to bring a guest with them.
  • Mike Clark, Michael J. Clark, CPA makes completing your tax returns as easy as possible.  They are already stamped and only need to be signed and mailed with a check.
  • Rick Rosensweig, Morgan Stanley runs events where he invites outside speakers.  He also sends out a newsletter.
  • Rolf Kruger, Flicker, Kerin, Kruger & Bissada belongs to professional associations and works to make sure his clients have a positive experience.
  • Sam Harding, Retirement Administration supports local organizations like the Obon Festival, especially when there is a connection with one of his clients.
  • John Sylvester, SST Insurance Brokers has learned not to assume that his clients already know about all of his services.
  • Shawn McMillan, Connoisseur Coffee has signs for his clients to display reading “Proudly serving Connoisseur Coffee.”  They give open houses and donate coffee to community events.
  • Don Miller, Honorary Member said that when he was a practicing dentist, he called patients at night to check on them after a procedure.
  • Larry Hassett, Hardware Stores sponsors community events like the Rock the Block event in Half Moon Bay and belongs to service clubs.
  • Konrad Thaler, Smilin Dogs makes sure that every sense is addressed when you walk into Smilin Dogs:  it smells clean, the floor looks clean, the atmosphere is friendly, and there are photos of client dogs having fun to spark the human clients’ imaginations.
  • Cheri Jackson, Older Adult Care Management says they have a celebrity spokesperson, Willie Mays’ wife.
  • Julie Fukuhara, Stern Mortgage has a by-invitation special networking event for professionals in related fields.  Each participant receives a roster with contact information for all participants for the day.
  • Randy Mills, Pioneer Services uses his van as a mobile billboard.
  • Fawni Hill, Larick Alan Hill uses job signs and sends postcards to clients with photos of recent projects.
  • John King, Keller-Williams Realty puts up signs at every property and gives out pens, key chains, and water bottles.  He uses a direct mail campaign and has been a Little League team sponsor.
  • Kaye Sharbrough, Senior Seasons does speaking engagements, belongs to professional groups, and attends senior fairs.  She gives out personal information organizers with her business name.
  • Tom Brown, All Reasons Moving has the company name on trucks, uses direct mail, gives their business name to realtors, and sends out Christmas cards.
  • Jon Maystrik, Arborwell Professional Tree Management says that Arborwell has a marketing manager and takes marketing very seriously.  They do it all: run ads, go to trade shows, golf tournaments, send thank you cards, and have a direct mail campaign.  Their white trucks with company logo are washed every week, and they have sponsorships and practice philanthropy.
  • Scott Foster, Cassidy Turley BT Commercial tells everyone what he does, including when he coaches water polo.

A full list summarizing all the tips mentioned was handed out to all of PEA’s members.

Interested in joining PEA?  Visit our website to learn more.