Peninsula Small Business Talk

from the Peninsula Executives Association

Flower

Posts Tagged ‘Cassidy Turley BT Commercial’

January 2012 Success Stories Round-up!

PEA businesses are starting 2012 off well!  Congratulations on everyone’s successes this month.

  • Bette Asbra, Pro-Staff Painting thanked Tom Brown, All Reasons Moving and Terry Pebbles, Optimum Floors.  Terry put in a beautiful hardwood floor for a client and All Reasons not only moved the furniture out for the installation, when they moved it back in they put on anti-scratch pads.
  • Dan Ingerman, Wemorph said that they just worked on designing a set for a TV show.  The TV show is based in Palo Alto and Dan will be talking about sustainability.
  • Larry Hassett, Hardware Stores took a car that needed body work to Scott Yeaman, Yeaman Autobody. He wrote a positive review for Scott’s web site, which entered him into a drawing.  Larry won a Flip Video camera, which he likes a lot.
  • Jon Maystrik, Arborwell Professional Tree Management had a great year last year.  Arborwell had great growth last year especially in Southern California.  Jon had a great year personally and thanked PEA for contributing to that.
  • Georgie Gleim, Gleim the Jeweler was in New York last week and wanted to report that the Christmas holiday season was good for them.  She thanked everyone at PEA who helped make that possible.
  • Richard Phillips, Advantage Career Solutions, says that this has been a good year so far for his clients.  One just signed off on a job as an IT Director with a pay raise.  Another was hired with a sign-on bonus at PayPal.
  • Albert Ong, Ambassador Services signed a big contract with Stanford.  He immediately had to go in with one day’s notice to clean carpets before a Saturday event.
  • Avi Safar, Footwear, Etc., said that December was a record month for them, especially in the Palo Alto and Los Altos stores.
  • Judy Johnson, Unexpected Treasures thanked Robin Azevedo, McRoskey Mattress Company for sending the most interesting new client in several years.  She also thanked Darnel Rogan, Saber Roofing for a lead on a job in Atherton.
  • Shawn McMillan, Connoisseur Coffee thanked everyone for the orders over the last week.  It has been 13 months since the fire and he is now hoping to re-open in a few more months.
  • Julie Fukuhara, Stern Mortgage says that in doing her business tracking at the end of the year, she saw that 25% of her business came through Yelp.  Anyone who doesn’t have a Yelp profile should be working to correct that.
  • Darnel Rogan, Saber Roofing thanked Bob Rosenberg, GR8WORK Builders, Inc. for a lead on job in Portola Valley.
  • Bobbie Fakkema, Events, Etc… thanked Jeff Badzik, Perfection Auto Detail for the beautiful detailing on her car.  She also thanked Laurie and Larry Moore, Larry’s Autoworks for going over her car (one of the things she bought at the Holiday Auction).
  • Carol Garsten, Nature Gallery said there is a good reason why you haven’t seen her at the meetings lately – she is moving the Nature Gallery to a new location in Los Altos.  The new address is 296 State Street, Los Altos.  She plans a Grand Opening on February 10.  She also reported that January was her best January in 25 years of business.  She thanked Georgie Gleim, Gleim the Jeweler for sponsoring her in PEA and suggesting the Los Altos location.  She thanked Dave Dove, Cassidy Turley BT Commercial, for helping her negotiate the lease in her new location. Finally, she thanked Susan Hamilton, VTF Services for the help with the plants.
  • Larry Moore, Larry’s Autoworks thanked Jon Maystrik, Arborwell Professional Tree Management for the beautiful job they did on their trees.   The neighbors came over and complimented the job.  Laurie Moore, Larry’s AutoWorks thanked Susan Hamilton, VTF Services, for coming over and taking piles of redwood chips from their tree trimming project.
  • Kaye Sharbrough, Senior Seasons thanked Dan Ingerman, Wemorph for the new Seniors Seasons sign-on-a-stand.  This solves an upcoming problem of needing to be in two places at once, thus needing a second banner.
  • Dr. Leta Zwiebel, Psychologist announced that last Wednesday was her last in San Mateo.  She is now only going to her San Mateo office on Mondays.  While she feared that her patients would be unhappy about this change, she got positive responses from them.
  • Gary Rudolph, Rudolph’s Interiors thanked Angelo Izzo, California Business Opportunities for his help investigating a business opportunity.

December Success Stories Round-up!

PEA rings in the new year with our last Success Stories Round-up of 2011!

Marketing Without the Internet: Tips and Tricks from PEA

Besides sharing information on services, tips, advice, etc. from each business, PEA also spends one meeting a quarter focused on special programs, including discussions on marketing, panels of members sharing their expertise, and tips on how to become a green business.  Back in July, the Program Committee planned a special program designed to give everyone a few new marketing ideas the old-fashioned way rather than through Internet marketing.  This was an opportunity to hear ideas for getting new customers or keeping existing ones that work for other businesses.

Here are a few of the ideas mentioned at the meeting:

  • Laurie Moore, Larry’s AutoWorks said that they use license plate frames, recyclable bags, post it notes, a monthly newsletter and they ask their satisfied customers to give them referrals.  Larry MooreLarry’s Autoworks added that they pre-book service appointments and give both reminder and follow-up calls.  They use line ads in the yellow pages that focus on what they do, not their name.
  • Bobbie Fakkema, Events, Etc… invites clients to a tasting at her warehouse once a year.  They are encouraged to bring a guest with them.
  • Mike Clark, Michael J. Clark, CPA makes completing your tax returns as easy as possible.  They are already stamped and only need to be signed and mailed with a check.
  • Rick Rosensweig, Morgan Stanley runs events where he invites outside speakers.  He also sends out a newsletter.
  • Rolf Kruger, Flicker, Kerin, Kruger & Bissada belongs to professional associations and works to make sure his clients have a positive experience.
  • Sam Harding, Retirement Administration supports local organizations like the Obon Festival, especially when there is a connection with one of his clients.
  • John Sylvester, SST Insurance Brokers has learned not to assume that his clients already know about all of his services.
  • Shawn McMillan, Connoisseur Coffee has signs for his clients to display reading “Proudly serving Connoisseur Coffee.”  They give open houses and donate coffee to community events.
  • Don Miller, Honorary Member said that when he was a practicing dentist, he called patients at night to check on them after a procedure.
  • Larry Hassett, Hardware Stores sponsors community events like the Rock the Block event in Half Moon Bay and belongs to service clubs.
  • Konrad Thaler, Smilin Dogs makes sure that every sense is addressed when you walk into Smilin Dogs:  it smells clean, the floor looks clean, the atmosphere is friendly, and there are photos of client dogs having fun to spark the human clients’ imaginations.
  • Cheri Jackson, Older Adult Care Management says they have a celebrity spokesperson, Willie Mays’ wife.
  • Julie Fukuhara, Stern Mortgage has a by-invitation special networking event for professionals in related fields.  Each participant receives a roster with contact information for all participants for the day.
  • Randy Mills, Pioneer Services uses his van as a mobile billboard.
  • Fawni Hill, Larick Alan Hill uses job signs and sends postcards to clients with photos of recent projects.
  • John King, Keller-Williams Realty puts up signs at every property and gives out pens, key chains, and water bottles.  He uses a direct mail campaign and has been a Little League team sponsor.
  • Kaye Sharbrough, Senior Seasons does speaking engagements, belongs to professional groups, and attends senior fairs.  She gives out personal information organizers with her business name.
  • Tom Brown, All Reasons Moving has the company name on trucks, uses direct mail, gives their business name to realtors, and sends out Christmas cards.
  • Jon Maystrik, Arborwell Professional Tree Management says that Arborwell has a marketing manager and takes marketing very seriously.  They do it all: run ads, go to trade shows, golf tournaments, send thank you cards, and have a direct mail campaign.  Their white trucks with company logo are washed every week, and they have sponsorships and practice philanthropy.
  • Scott Foster, Cassidy Turley BT Commercial tells everyone what he does, including when he coaches water polo.

A full list summarizing all the tips mentioned was handed out to all of PEA’s members.

Interested in joining PEA?  Visit our website to learn more.

August Success Stories Round-up!

It’s that time again… time to celebrate successes in August!