Peninsula Small Business Talk

from the Peninsula Executives Association

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Posts Tagged ‘Arborwell’

A Day in the Life at Arborwell Professional Tree Management

Jon Maystrik, Arborwell Professional Tree Management explained that he wanted to give PEA members a basic idea of a day in the life of an Arborwell tree care field employee.  Jon knows he is the face of Arborwell, but there are 25 other guys who put their lives on the line every day.  At 6 am, the employees all meet in the Arborwell yard.  Everything is done with their cell phones, including clocking in and out.  They call a number, enter their employee id and that clocks them in.

Every morning, they begin by gathering to go over new jobs, any incomplete jobs from the previous day, time off needs, tool and equipment needs, and ‘near misses’ which are accidents that could have happened but didn’t.  After going through all their old and new business, the account managers distribute work orders.  Jon handed out a work order for members to look at.  This order is for a landscape company that provides landscaping but no tree services.  Arborwell often subcontracts with these landscaping companies, which works well for both parties since Arborwell is adding value to their services, and Arborwell gets jobs through them.  The second page of the work order lists the service request – how many trees and what they will be doing.  Jon explained that for this job, a crown reduction, he suggested they bring a ladder.  Crown reduction is a pruning technique that reduces the tops of the trees to control the size of the tree.  These olive trees are being reduced partly because they get sprayed annually to reduce the amount of fruit, and this is more effective on a smaller tree.

Jon gives the guys an idea what their day will look like, including when they can expect to take breaks, and any extra tools they might need.  He explained that all of their trucks have chippers, hard hats, chainsaws, climbing gear, hand saws, gas, oil, and all the basics needed for tree work like cones, caution tape, etc.  Trucks also have a type of alcohol used to disinfect the saws to reduce the amount of pathogens transferred between trees.

Back on the first page, there is a checklist for the workers to go through in the yard, on-site, an inspection, things to do during the job, and a completion checklist.  These checklists get turned in the next morning before they receive a new work order.  Arborwell offers monthly bonuses for employees who turn in the most of these, signed by all team members, by the end of the month.

One of the first things on the checklists is stretching.  Jon explained that this significantly reduces injuries, especially in the morning.  Another thing the guys look for is different hazards.  If cars are parked under trees, they can’t trim them unless the cars are moved.  They also try to protect landscaping and anything else that might be damaged below the trees with tarps and plywood.

Jon then took PEA members on a field trip to see Arborwell at work at the Sheraton.  They were doing a crown reduction on trees by the pool, and were going to be trimming more trees by the parking lot when they were done.

All new Arborwell employees spend two days doing classroom training and need to pass safety quizzes before going into the field.  After this, they are on a 90 day probation period where they are paired up with a mentor.  If they will be trained to climb trees, they go through another year of training.

Facebook Page for the Month of May 2012- Arborwell Professional Tree Management

Welcome back to our monthly PEA featured Facebook page of the month! Don’t forget to check back next month to see if your business is the featured Facebook!

PEA Member Name: Jon Maystrik, Arborwell Professional Tree Management

Classification: Arborist

Member Since: June 2009

Arborwell‘s Facebook page includes pictures from recent events, like the ones in this post from their First Annual Tree Management Seminar.  They also share news about Arborwell and tree tips.  To stay up to date with Arborwell, ‘Like’ them on Facebook!

All Images are from Arborwell’s Facebook Page.  Click Images to Enlarge.

Arborwell is a customer driven, professional tree management company committed to providing arboricultural services that enhance the beauty, health, safety, and value of your trees. Their mission is to cultivate mutually beneficial relationships with their clients and their employees.

Arborwell‘s courteous and responsive field team is available for 24 hour emergency service 7 days a week. They pride themselves in their safe operating procedures, well-trained, uniformed employees, and top-of-the-line equipment. Not only will their arboricultural team take care of your trees, but they will take care of all your needs as a client.

Their experienced team of arborists serves a wide variety of clients, including many of California’s largest commercial and property management companies, real estate developers and contractors, golf courses, parks and recreation areas, private residences and estates, and consulting arborists seeking partnerships for the most ambitious projects. Whatever the venue, the Arborwell staff is ready to help you adhere to the latest state regulations and guidelines governing tree preservation, conservation, and replacement.

Check out Arborwell on Facebook HERE!

Don’t forget to ‘Like’ the PEA facebook page too!

January 2012 Success Stories Round-up!

PEA businesses are starting 2012 off well!  Congratulations on everyone’s successes this month.

  • Bette Asbra, Pro-Staff Painting thanked Tom Brown, All Reasons Moving and Terry Pebbles, Optimum Floors.  Terry put in a beautiful hardwood floor for a client and All Reasons not only moved the furniture out for the installation, when they moved it back in they put on anti-scratch pads.
  • Dan Ingerman, Wemorph said that they just worked on designing a set for a TV show.  The TV show is based in Palo Alto and Dan will be talking about sustainability.
  • Larry Hassett, Hardware Stores took a car that needed body work to Scott Yeaman, Yeaman Autobody. He wrote a positive review for Scott’s web site, which entered him into a drawing.  Larry won a Flip Video camera, which he likes a lot.
  • Jon Maystrik, Arborwell Professional Tree Management had a great year last year.  Arborwell had great growth last year especially in Southern California.  Jon had a great year personally and thanked PEA for contributing to that.
  • Georgie Gleim, Gleim the Jeweler was in New York last week and wanted to report that the Christmas holiday season was good for them.  She thanked everyone at PEA who helped make that possible.
  • Richard Phillips, Advantage Career Solutions, says that this has been a good year so far for his clients.  One just signed off on a job as an IT Director with a pay raise.  Another was hired with a sign-on bonus at PayPal.
  • Albert Ong, Ambassador Services signed a big contract with Stanford.  He immediately had to go in with one day’s notice to clean carpets before a Saturday event.
  • Avi Safar, Footwear, Etc., said that December was a record month for them, especially in the Palo Alto and Los Altos stores.
  • Judy Johnson, Unexpected Treasures thanked Robin Azevedo, McRoskey Mattress Company for sending the most interesting new client in several years.  She also thanked Darnel Rogan, Saber Roofing for a lead on a job in Atherton.
  • Shawn McMillan, Connoisseur Coffee thanked everyone for the orders over the last week.  It has been 13 months since the fire and he is now hoping to re-open in a few more months.
  • Julie Fukuhara, Stern Mortgage says that in doing her business tracking at the end of the year, she saw that 25% of her business came through Yelp.  Anyone who doesn’t have a Yelp profile should be working to correct that.
  • Darnel Rogan, Saber Roofing thanked Bob Rosenberg, GR8WORK Builders, Inc. for a lead on job in Portola Valley.
  • Bobbie Fakkema, Events, Etc… thanked Jeff Badzik, Perfection Auto Detail for the beautiful detailing on her car.  She also thanked Laurie and Larry Moore, Larry’s Autoworks for going over her car (one of the things she bought at the Holiday Auction).
  • Carol Garsten, Nature Gallery said there is a good reason why you haven’t seen her at the meetings lately – she is moving the Nature Gallery to a new location in Los Altos.  The new address is 296 State Street, Los Altos.  She plans a Grand Opening on February 10.  She also reported that January was her best January in 25 years of business.  She thanked Georgie Gleim, Gleim the Jeweler for sponsoring her in PEA and suggesting the Los Altos location.  She thanked Dave Dove, Cassidy Turley BT Commercial, for helping her negotiate the lease in her new location. Finally, she thanked Susan Hamilton, VTF Services for the help with the plants.
  • Larry Moore, Larry’s Autoworks thanked Jon Maystrik, Arborwell Professional Tree Management for the beautiful job they did on their trees.   The neighbors came over and complimented the job.  Laurie Moore, Larry’s AutoWorks thanked Susan Hamilton, VTF Services, for coming over and taking piles of redwood chips from their tree trimming project.
  • Kaye Sharbrough, Senior Seasons thanked Dan Ingerman, Wemorph for the new Seniors Seasons sign-on-a-stand.  This solves an upcoming problem of needing to be in two places at once, thus needing a second banner.
  • Dr. Leta Zwiebel, Psychologist announced that last Wednesday was her last in San Mateo.  She is now only going to her San Mateo office on Mondays.  While she feared that her patients would be unhappy about this change, she got positive responses from them.
  • Gary Rudolph, Rudolph’s Interiors thanked Angelo Izzo, California Business Opportunities for his help investigating a business opportunity.

Marketing Without the Internet: Tips and Tricks from PEA

Besides sharing information on services, tips, advice, etc. from each business, PEA also spends one meeting a quarter focused on special programs, including discussions on marketing, panels of members sharing their expertise, and tips on how to become a green business.  Back in July, the Program Committee planned a special program designed to give everyone a few new marketing ideas the old-fashioned way rather than through Internet marketing.  This was an opportunity to hear ideas for getting new customers or keeping existing ones that work for other businesses.

Here are a few of the ideas mentioned at the meeting:

  • Laurie Moore, Larry’s AutoWorks said that they use license plate frames, recyclable bags, post it notes, a monthly newsletter and they ask their satisfied customers to give them referrals.  Larry MooreLarry’s Autoworks added that they pre-book service appointments and give both reminder and follow-up calls.  They use line ads in the yellow pages that focus on what they do, not their name.
  • Bobbie Fakkema, Events, Etc… invites clients to a tasting at her warehouse once a year.  They are encouraged to bring a guest with them.
  • Mike Clark, Michael J. Clark, CPA makes completing your tax returns as easy as possible.  They are already stamped and only need to be signed and mailed with a check.
  • Rick Rosensweig, Morgan Stanley runs events where he invites outside speakers.  He also sends out a newsletter.
  • Rolf Kruger, Flicker, Kerin, Kruger & Bissada belongs to professional associations and works to make sure his clients have a positive experience.
  • Sam Harding, Retirement Administration supports local organizations like the Obon Festival, especially when there is a connection with one of his clients.
  • John Sylvester, SST Insurance Brokers has learned not to assume that his clients already know about all of his services.
  • Shawn McMillan, Connoisseur Coffee has signs for his clients to display reading “Proudly serving Connoisseur Coffee.”  They give open houses and donate coffee to community events.
  • Don Miller, Honorary Member said that when he was a practicing dentist, he called patients at night to check on them after a procedure.
  • Larry Hassett, Hardware Stores sponsors community events like the Rock the Block event in Half Moon Bay and belongs to service clubs.
  • Konrad Thaler, Smilin Dogs makes sure that every sense is addressed when you walk into Smilin Dogs:  it smells clean, the floor looks clean, the atmosphere is friendly, and there are photos of client dogs having fun to spark the human clients’ imaginations.
  • Cheri Jackson, Older Adult Care Management says they have a celebrity spokesperson, Willie Mays’ wife.
  • Julie Fukuhara, Stern Mortgage has a by-invitation special networking event for professionals in related fields.  Each participant receives a roster with contact information for all participants for the day.
  • Randy Mills, Pioneer Services uses his van as a mobile billboard.
  • Fawni Hill, Larick Alan Hill uses job signs and sends postcards to clients with photos of recent projects.
  • John King, Keller-Williams Realty puts up signs at every property and gives out pens, key chains, and water bottles.  He uses a direct mail campaign and has been a Little League team sponsor.
  • Kaye Sharbrough, Senior Seasons does speaking engagements, belongs to professional groups, and attends senior fairs.  She gives out personal information organizers with her business name.
  • Tom Brown, All Reasons Moving has the company name on trucks, uses direct mail, gives their business name to realtors, and sends out Christmas cards.
  • Jon Maystrik, Arborwell Professional Tree Management says that Arborwell has a marketing manager and takes marketing very seriously.  They do it all: run ads, go to trade shows, golf tournaments, send thank you cards, and have a direct mail campaign.  Their white trucks with company logo are washed every week, and they have sponsorships and practice philanthropy.
  • Scott Foster, Cassidy Turley BT Commercial tells everyone what he does, including when he coaches water polo.

A full list summarizing all the tips mentioned was handed out to all of PEA’s members.

Interested in joining PEA?  Visit our website to learn more.

Holiday Specials from PEA Businesses!

Happy Holidays from the Peninsula Executive’s Association!

Celebrate with some seasonal specials from our PEA businesses:

  • Arborwell Tree Services can help you string lights on extra large trees.
  • All Reasons Moving can take care of small jobs too!  Need help rearranging the living room to make room for that Christmas Tree?  Need to put down a festive rug?  Call and arrange a couple guys for as little as two hours.
  • At McRoskey Mattress Company, enjoy a 10% savings on all pillow purchases plus a free pillow protector with all king, queen and standard size pillows.
  • Enjoying the “Spirits” of the Holiday Season?  Make your trip home safe by staying at the Sheraton Palo Alto or Westin Palo Alto.  Please mention the special “HOLIDAY” rate at the Front Desk and receive a $99 rate at the Sheraton or a $119 rate at the Westin.  (Valid from December 16-December 31, 2011 only, based on hotel availability).  ALSO, come in out of the cold and enjoy Fondue with Friends served at Luna Lounge and Restaurant Soleil at the Westin Palo Alto.  Authentic Savoyarde cheese fondue from the region of France- a mixture of Emmenthal cheese, Gruyere cheese, and Beaufort cheese served with baguette, sliced pears and apples ($11.00 for two people, $16.00 for four people, $19.00 for six people).
  • Have your home look spectacular for the Holidays!  Enjoy 20% off of Judy Ott Organization and Design‘s regular hourly fee for decorating your residence with style.  Three hour minimum, owner provides their own decorations or reimburses Judy for additional purchases.  Contact Judy at judy@judyott.com or (408) 738-6924.
  • Palo Alto Chiropractic Offices are running a December special on massage therapy.  Enjoy $10 off a one hour massage!

October/November Double Feature- Success Stories Round-up!

  • Gary Rudolph, Rudolph’s Interiors said his open house went well.  He turned his workroom into a showroom for the event.  He thanked Albert Ong, Ambassador Services for getting a seemingly impossible-to-remove stain out.  He thanked Skip Gould, San Mateo Daily Journal for handling the ad and was glad to see a few PEA members there.  He had flooring covering by Terry Pebbles, Optimum Floors also included in their presentation.
  • Avi Safar, Footwear, Etc said that the Footwear, Etc. owner just had a big event at the Sheraton Palo Alto.
  • Dr. Chuck Fulanovich, Palo Alto Chiropractic had a success story for Jeff Badzik, Perfection Auto Detail.  Jeff was voted best auto detailer in the Bay Area by 95% of his customers.
  • Dave O’Neal, Comtech Computing thanked Mike Fox, A&A Plumbing for the smooth installation of a new heater while he was gone.
  • David Gaskill, D.B. Gaskill Advertising Specialties is celebrating his 30th year as a PEA member this month.
  • Maureen Clark, Clark Associates thanked Albert Ong, Ambassador Services for the great job cleaning her carpets.  She also thanked Roger Bolgard, Jackson & Miller for the referral.
  • Judy Johnson, Unexpected Treasures thanked Curtis Lane, Lane Cleaning Services for help with a recent client.  This was a fast turnaround job with 24 hours notice and the team did a great job.  She also thanked Dave O’Neal, Comtech Computing for yet another computer rescue.
  • Georgie Gleim, Gleim the Jeweler thanked Werner Rogmans, Stanford Floral Design for the flowers for her mom.  She also was modeling a new line of Italian gold jewelry.
  • Dr. Leta Zwiebel, Psychologist thanked Albert Ong, saying that Jonathan Ong, Ambassador Services cleaned her 20-year-old couch and it looks like new.
  • Susan Scott, Expressions Salon thanked Julie Fukuhara, Stern Mortgage for all the work on the new loan.  She was thrilled to get 4.12%.
  • Judy Johnson, Unexpected Treasures thanked Mike Fox, A&A Plumbing for the great job his plumber did.  She also thanked Dr. Chuck Fulanovich, Palo Alto Chiropractic, saying that the laser treatment has really been helping her knee.
  • Dr. Leta Zwiebel, Psychologist reported that the current issue of Gentry magazine has a beautiful picture of Georgie Gleim, Gleim the Jeweler.
  • Erik Jacobsen, Threestory Studio has started a Facebook page called Startling Statistics in which he features some of his previewed graphics.  Go by and check it out on Facebook (and don’t forget to like his page).
  • Karen Bowne, Sheraton Palo Alto thanked Larry and Laurie Moore, Larry’s AutoWorks for their recent help.  Her car was just past warranty and she took it to them.  Larry felt that the dealership ought to fix the problem and gave them a call.  In the end, the dealer did fix it at a savings of $750 to Karen.
  • Carol Garsten, Nature Gallery celebrated her 24th year in business last week.  She is also showing some of the work of a local artist in her gallery who works with organic, natural stones and silver.  This artist has become very well known during the years that Carol has worked with her and now has pieces in 62 galleries.
  • Bobbie Fakkema, Events, Etc… thanked Susan Hamilton, VTF Services for fixing her garden.  She also used the crew at Arborwell (thanks to Jon Maystrik, Arborwell Professional Tree Management) to remove a tree and did some shopping at Mollie Stone’s Market.
  • Julie Fukuhara, Stern Mortgage thanked Susan Scott, Expressions Salon for her long-overdue (as she described it) haircut.
  • Shawn McMillan, Connoisseur Coffee says that they began construction on rebuilding the Connoisseur Coffee building.
  • Konrad Thaler, Smilin Dogs thanked David Gaskill, D.B. Gaskill Advertising Specialties for the receipt of a shipment of Smilin Dogs jackets.
  • Georgie Gleim, Gleim the Jeweler says that the Stanford Mall gets tour buses from time to time.  She recently had a visit from some Asian gentlemen who purchased four Rolex watches with cash and flew back home the next day.
  • Gary Rudolph, Rudolph’s Interiors will be demonstrating some of his techniques to students from Cañada College.

Pruning 101 with Susan Hamilton of VTF Services

Susan Hamilton of VTF Services gave PEA a pruning demonstration for her spotlight talk last week.  Here are Susan’s tips for pruning your trees and shrubs that act like trees:

  • Use bypass pruners.  These clippers cut like scissors and will not crush the plant.
  • Begin by finding the collar of the branch (it looks like a wrinkle at the base of the branch).  Make your cuts at the top edge of this collar.
  • Cutting at the collar insures the plant will continue to grow.  If you cut too far up or down from this point, the wound made on the plant will never heal.
  • Place the cutting side of the blade next to the trunk for more accurate cuts.
  • If you are using a saw, make an undercut first at the collar and then do the top cut to prevent ripping.
  • Every cut is a wound to the plant, so you should try to keep cuts small.  If you need to make large cuts, make them in the winter when it is cold and the tree is not actively producing sap.
  • To sharpen your pruners, use a flat file and only sharper the cutting side, not the flat side.  You only want to make the blade shiny, you don’t want to remove material.

Susan said if you’re still scared call her at VTF Services for help with smaller trees and shrubs and call Jon Maystrik, Arborwell Professional Tree Management for bigger trees.

September Success Stories Round-up!

PEA had another great month!  Stay tuned for next month’s Success Stories Round-up!
  • Judy Johnson, Unexpected Treasures thanked Jon Maystrik, Arborwell Professional Tree Management and the crew for the great clean up job at her house.  She also thanked everyone who came to her estate sale in Woodside.
  • Georgie Gleim, Gleim the Jeweler thanked Mike Feller, Innovative Sales & Leasing for the new (to her) car for her niece.  She needed a good mileage commute car and is very happy with what Mike found for her.
  • Erik Jacobsen, Threestory Studio said that his neighbors liked the paint job that Duane Asbra, Pro-Staff Painting did at his house so much that they are hiring them to paint theirs.
  • Laurie Moore, Larry’s AutoWorks thanked Dave O’Neal, Comtech Computing for his help getting them back online after a server change.
  • Kim Tucker, All Reasons Moving announced that they are now certified California movers.  This is a new program and they are one of the first to become certified.
  • Jon Maystrik, Arborwell Professional Tree Management says that the day before Labor Day he turned his car over to Mike Feller, Innovative Sales & Leasing to sell.  By the day after Labor Day, he already had a buyer.  Mike has lists of buyers looking for specific kinds of vehicles and may be able to easily match you up.
  • Bobbie Fakkema, Events, Etc… says that she is seeing some more corporate events.  She did an event for 3,000 people for Tesla last weekend.
  • Carol Garsten, Nature Gallery was back last week from a buying trip.  She has returned with a large dinosaur bone from the Badlands and a butterfly-shaped table made from geodes.
  • Sue Ballew, Skytrekker Aviation took her car to Scott Yeaman, Yeaman Autobody for some body work.  She was very happy about the body work but even happier that he polished her headlights.  She didn’t know what she was missing.
  • Albert Ong, Ambassador Services got a new contract to maintain some awnings at Stanford University.
  • John King, Keller-Williams Realty has been handling a rental property belonging to Dr. Al Butner, Honorary Member. Preparing the property for new renters involved PEA members Duane Asbra, Pro-Staff Painting, Gary Rudolph, Rudolph’s Interiors, Curtis Lane, Lane Cleaning Services, and Susan Hamilton, VTF Services and it is already leased.

August Success Stories Round-up!

It’s that time again… time to celebrate successes in August!

Arborwell Partners with Local Charity

Here’s an update from PEA member Jon Maystrik on Arborwell’s latest charitable activities:

Peter Sortwell, Bay Area Entrepreneur,  Shows Support for Struggling Students

Peter Sortwell, CEO of Arborwell Professional Tree Management, has announced his company’s partnership with local charity Students Rising Above (SRA), an organization focused on helping Bay Area kids achieve educational success despite their circumstances.  As well as providing a generous donation for the organization, Sortwell and his company Arborwell are also providing SRA with marketing support.
During the month of January 2011, CBS 5 San Francisco will air sixty-second vignettes in which Anchor Wendy Tokuda tells the story of an individual struggling student who will benefit in part from Arborwell‘s donation.


About Arborwell
Arborwell is a professional tree management company committed to providing arboricultural services that enhance the beauty, health, safety, and value of trees.  Arborwell’s team of ISA-certified arborists studies each tree’s overall system to ensure longevity and vitality from the ground up.  Arborwell offers tree pruning, removal, preservation, installation, plant health services, and arborist consultations to contractors, commercial property managers, golf courses, municipalities, and estates.  Arborwell serves all of California.  For more information, visit www.arborwell.com.

See the Arborwell web site for more information about Students Rising Above and this program.