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Posts Tagged ‘All Reasons Moving’

Internet Marketing Panel at PEA

Last week at PEA, the Program Committee organized a panel on Internet Marketing with some of our members. Learn more about what we talked about below!

Larry Moore, Larry’s Autoworks emceed and introduced the panel speakers: Neal Coogler, All About Business Services, Erik Jacobsen, Threestory Studio, Jerry Lee, San Mateo Dailey Journal, and Kim Tucker, All Reasons Moving. Larry presented questions to the panel that they answered, and then opened the floor for questions from other PEA members.

If I’m not already on the Internet, what is the first step?

Jerry: Don’t be intimidated by the web, because you definitely need to be on it in some way.

Kim: Register your domain name and get rid of random, online email accounts.  Use your domain for employee email addresses.

Erik: You need a landing page, even a simple page is a start.  Think of your landing page as being your storefront on the Internet.

Neal: I agree with Erik, a website is important even if it is very simple.  Some people use what are like enhanced directory listings as a website, but you don’t own those sites.  It is much better to make something that you own.

Should I pay for Internet advertising?

Neal: A lot of PEA members can do without, but that doesn’t mean it isn’t something to look into.  You should not discount the pros of paid advertising.

Erik: I use Google Adwords- it is an easy way to get targeted advertising and can be cost effective.  It gets me regular leads, although it was not as effective at first and I had to reevaluate my ads.

Kim: We use a combination of paid and not.  The pro of the latter is that they are free, but the paid advertising will give you a focused campaign.  It is about relevancy- we also get business from the free listings.  One tip is to Google your competitors to see what they are doing.

Jerry: It depends on what industry you are in and the internet literacy of your customers.  You also need to put in work on your end, by having good site content.  Blogging is a good way to create new content, and you could use something like that in combination with the paid advertising.

What is the ‘best buy,’ or where can you spend the least but get the most value?

Jerry: For me, we use our resources on our website itself, because ads are less effective for our business.

Kim: Visibility is important, so create a presence, work on your website, and drive traffic to it with new content. But it is important to decide if you have the time to do those things yourself, because if not, you should consider outsourcing it. We pay someone for our Google Adwords, while I spend my time on blogging.

Erik: I agree – investing in your landing page is important.  Make sure you have the content on your page.  There are also things you can do for free if you have the time.

Neal: As they say, ‘content is king.’  Having good content on your site is a good way to improve your web presence.  There are also some basic things you can do for SEO that can be quite effective.

What should I avoid?

Neal: Be cautious of hiring a business that wants to charge you a monthly maintenance fee to maintain directory listings.  It can be difficult to unsubscribe and you don’t own these listings.

Erik: Be cautious of people who promise to get you to a certain position in search results.  You should also be careful to not mix your personal and professional worlds online.

Kim: I agree, if they promise to get you on page one, they are often not doing it properly and Google will ding you for some of those practices.  I also agree that it is important to keep the personal and professional separate.

Jerry: I get a lot of spam, and it is best to not respond to it.  Remember that nothing is easy; it all takes time and effort.

Larry then opened the floor to questions from the membership.  Thank you to the Program Committee for organizing this program!

April Success Stories Round-up!

March Success Stories Round-up!


  • Laurie Moore, Larry’s Autoworks thanked Julie Fukuhara, Stern Mortgage for the refinance.
  • Erik Jacobsen, Threestory Studio got a call from another attorney from the law firm that he mentioned in his classification for more visual information design.  His work will also be used by the Los Altos Rotary for their upcoming Fine Arts in the Park.
  • Randy Mills, Pioneer Services bought a new van through Mike Feller, Innovative Sales & Leasing and said it was much better than going through a dealership.
  • Maureen Clark, Clark Associates thanked Mike Fox, A&A Plumbing for coming to the rescue again.
  • Tom Brown, All Reasons Moving reported that they just finished looking at their quarterly results and were up 25% in January and 15% in February.
  • Kaye Sharbrough, Senior Seasons thanked David Gaskill, D.B. Gaskill Advertising Specialties for fulfilling her small order – buttons congratulating a friend who just won an award for being an exceptional woman in publishing.
  • Georgie Gleim, Gleim the Jeweler reported that they won Best Jewelry Store and Best Watch Repair.
  • Judy Ott, Judy Ott Organization and Design thanked Dan Ingerman, Wemorph for the postcards she handed out at a recent presentation. Lastly, she thanked Richard Phillips, Advantage Career Solutions who has help her friend from out of state find a job at Saint Mary’s College of California in Moraga (Go Gaels!).
  • John Sylvester, SST Insurance Brokers had his hair cut by the President… of PEA, Susan Scott, Expressions Salon.
  • David Gaskill, D.B. Gaskill Advertising Specialties thanked Carol Garsten, Nature Gallery for the amethyst he bought for his wife and Mike Feller, Innovative Sales & Leasing for the help with getting his brand new Prius.
  • Avi Safar, Footwear, Etc said after throwing his back out on Monday he saw Dr. Chuck Fulanovich, Palo Alto Chiropractic who adjusted him and used a laser treatment on his back.  Only three hours later, Avi felt much better.
  • Skip Gould, San Mateo Daily Journal thanked Judy Johnson, Unexpected Treasures for running an ad in the paper for her recent estate sale.  He was able to get the ad in past the normal deadline and was happy to hear the sale was a success.
  • Executive Director Neal Coogler, announced a success for PEA.  The PEA Facebook page now has more than 35 ‘Likes’!  Mike Clark, Michael J. Clark, CPA won the grand prize drawing for three pounds of Connoisseur Coffee.
  • Dr. Leta Zwiebel, Psychologist recently had her car in the shop at Larry’s Autoworks. She really appreciates the top notch service there, including the fact that they take time to thoroughly answer all her questions.
  • Karen Bowne, Sheraton Palo Alto thanked Werner Rogmans, Stanford Floral Design for his help weekend before last.  She was attending a housewarming party and needed a gift.  She went by Werner’s shop and he arranged a beautiful house plant for her.
  • Nichole Fox, Payroll City announced that they have just taken on a big new client.  The client, who has 135 employees, went from a big name payroll service to Payroll City and in the process is going from an annual cost of $13,000 to $8,000.
  • Dr. Linda Hur, Mountain View Optometry thanked Scott Yeaman, Yeaman Autobody, for fixing her car for the second time.
  • Julie Fukuhara, Stern Mortgage won a pound of Connoisseur Coffee in the PEA Facebook page contest a week or two ago.  She gave the coffee to her aunt, who is a dedicated coffee drinker.  Her aunt loved the coffee and ordered three more pounds through Julie.

January 2012 Success Stories Round-up!

PEA businesses are starting 2012 off well!  Congratulations on everyone’s successes this month.

  • Bette Asbra, Pro-Staff Painting thanked Tom Brown, All Reasons Moving and Terry Pebbles, Optimum Floors.  Terry put in a beautiful hardwood floor for a client and All Reasons not only moved the furniture out for the installation, when they moved it back in they put on anti-scratch pads.
  • Dan Ingerman, Wemorph said that they just worked on designing a set for a TV show.  The TV show is based in Palo Alto and Dan will be talking about sustainability.
  • Larry Hassett, Hardware Stores took a car that needed body work to Scott Yeaman, Yeaman Autobody. He wrote a positive review for Scott’s web site, which entered him into a drawing.  Larry won a Flip Video camera, which he likes a lot.
  • Jon Maystrik, Arborwell Professional Tree Management had a great year last year.  Arborwell had great growth last year especially in Southern California.  Jon had a great year personally and thanked PEA for contributing to that.
  • Georgie Gleim, Gleim the Jeweler was in New York last week and wanted to report that the Christmas holiday season was good for them.  She thanked everyone at PEA who helped make that possible.
  • Richard Phillips, Advantage Career Solutions, says that this has been a good year so far for his clients.  One just signed off on a job as an IT Director with a pay raise.  Another was hired with a sign-on bonus at PayPal.
  • Albert Ong, Ambassador Services signed a big contract with Stanford.  He immediately had to go in with one day’s notice to clean carpets before a Saturday event.
  • Avi Safar, Footwear, Etc., said that December was a record month for them, especially in the Palo Alto and Los Altos stores.
  • Judy Johnson, Unexpected Treasures thanked Robin Azevedo, McRoskey Mattress Company for sending the most interesting new client in several years.  She also thanked Darnel Rogan, Saber Roofing for a lead on a job in Atherton.
  • Shawn McMillan, Connoisseur Coffee thanked everyone for the orders over the last week.  It has been 13 months since the fire and he is now hoping to re-open in a few more months.
  • Julie Fukuhara, Stern Mortgage says that in doing her business tracking at the end of the year, she saw that 25% of her business came through Yelp.  Anyone who doesn’t have a Yelp profile should be working to correct that.
  • Darnel Rogan, Saber Roofing thanked Bob Rosenberg, GR8WORK Builders, Inc. for a lead on job in Portola Valley.
  • Bobbie Fakkema, Events, Etc… thanked Jeff Badzik, Perfection Auto Detail for the beautiful detailing on her car.  She also thanked Laurie and Larry Moore, Larry’s Autoworks for going over her car (one of the things she bought at the Holiday Auction).
  • Carol Garsten, Nature Gallery said there is a good reason why you haven’t seen her at the meetings lately – she is moving the Nature Gallery to a new location in Los Altos.  The new address is 296 State Street, Los Altos.  She plans a Grand Opening on February 10.  She also reported that January was her best January in 25 years of business.  She thanked Georgie Gleim, Gleim the Jeweler for sponsoring her in PEA and suggesting the Los Altos location.  She thanked Dave Dove, Cassidy Turley BT Commercial, for helping her negotiate the lease in her new location. Finally, she thanked Susan Hamilton, VTF Services for the help with the plants.
  • Larry Moore, Larry’s Autoworks thanked Jon Maystrik, Arborwell Professional Tree Management for the beautiful job they did on their trees.   The neighbors came over and complimented the job.  Laurie Moore, Larry’s AutoWorks thanked Susan Hamilton, VTF Services, for coming over and taking piles of redwood chips from their tree trimming project.
  • Kaye Sharbrough, Senior Seasons thanked Dan Ingerman, Wemorph for the new Seniors Seasons sign-on-a-stand.  This solves an upcoming problem of needing to be in two places at once, thus needing a second banner.
  • Dr. Leta Zwiebel, Psychologist announced that last Wednesday was her last in San Mateo.  She is now only going to her San Mateo office on Mondays.  While she feared that her patients would be unhappy about this change, she got positive responses from them.
  • Gary Rudolph, Rudolph’s Interiors thanked Angelo Izzo, California Business Opportunities for his help investigating a business opportunity.

December Success Stories Round-up!

PEA rings in the new year with our last Success Stories Round-up of 2011!

Marketing Without the Internet: Tips and Tricks from PEA

Besides sharing information on services, tips, advice, etc. from each business, PEA also spends one meeting a quarter focused on special programs, including discussions on marketing, panels of members sharing their expertise, and tips on how to become a green business.  Back in July, the Program Committee planned a special program designed to give everyone a few new marketing ideas the old-fashioned way rather than through Internet marketing.  This was an opportunity to hear ideas for getting new customers or keeping existing ones that work for other businesses.

Here are a few of the ideas mentioned at the meeting:

  • Laurie Moore, Larry’s AutoWorks said that they use license plate frames, recyclable bags, post it notes, a monthly newsletter and they ask their satisfied customers to give them referrals.  Larry MooreLarry’s Autoworks added that they pre-book service appointments and give both reminder and follow-up calls.  They use line ads in the yellow pages that focus on what they do, not their name.
  • Bobbie Fakkema, Events, Etc… invites clients to a tasting at her warehouse once a year.  They are encouraged to bring a guest with them.
  • Mike Clark, Michael J. Clark, CPA makes completing your tax returns as easy as possible.  They are already stamped and only need to be signed and mailed with a check.
  • Rick Rosensweig, Morgan Stanley runs events where he invites outside speakers.  He also sends out a newsletter.
  • Rolf Kruger, Flicker, Kerin, Kruger & Bissada belongs to professional associations and works to make sure his clients have a positive experience.
  • Sam Harding, Retirement Administration supports local organizations like the Obon Festival, especially when there is a connection with one of his clients.
  • John Sylvester, SST Insurance Brokers has learned not to assume that his clients already know about all of his services.
  • Shawn McMillan, Connoisseur Coffee has signs for his clients to display reading “Proudly serving Connoisseur Coffee.”  They give open houses and donate coffee to community events.
  • Don Miller, Honorary Member said that when he was a practicing dentist, he called patients at night to check on them after a procedure.
  • Larry Hassett, Hardware Stores sponsors community events like the Rock the Block event in Half Moon Bay and belongs to service clubs.
  • Konrad Thaler, Smilin Dogs makes sure that every sense is addressed when you walk into Smilin Dogs:  it smells clean, the floor looks clean, the atmosphere is friendly, and there are photos of client dogs having fun to spark the human clients’ imaginations.
  • Cheri Jackson, Older Adult Care Management says they have a celebrity spokesperson, Willie Mays’ wife.
  • Julie Fukuhara, Stern Mortgage has a by-invitation special networking event for professionals in related fields.  Each participant receives a roster with contact information for all participants for the day.
  • Randy Mills, Pioneer Services uses his van as a mobile billboard.
  • Fawni Hill, Larick Alan Hill uses job signs and sends postcards to clients with photos of recent projects.
  • John King, Keller-Williams Realty puts up signs at every property and gives out pens, key chains, and water bottles.  He uses a direct mail campaign and has been a Little League team sponsor.
  • Kaye Sharbrough, Senior Seasons does speaking engagements, belongs to professional groups, and attends senior fairs.  She gives out personal information organizers with her business name.
  • Tom Brown, All Reasons Moving has the company name on trucks, uses direct mail, gives their business name to realtors, and sends out Christmas cards.
  • Jon Maystrik, Arborwell Professional Tree Management says that Arborwell has a marketing manager and takes marketing very seriously.  They do it all: run ads, go to trade shows, golf tournaments, send thank you cards, and have a direct mail campaign.  Their white trucks with company logo are washed every week, and they have sponsorships and practice philanthropy.
  • Scott Foster, Cassidy Turley BT Commercial tells everyone what he does, including when he coaches water polo.

A full list summarizing all the tips mentioned was handed out to all of PEA’s members.

Interested in joining PEA?  Visit our website to learn more.

Holiday Specials from PEA Businesses!

Happy Holidays from the Peninsula Executive’s Association!

Celebrate with some seasonal specials from our PEA businesses:

  • Arborwell Tree Services can help you string lights on extra large trees.
  • All Reasons Moving can take care of small jobs too!  Need help rearranging the living room to make room for that Christmas Tree?  Need to put down a festive rug?  Call and arrange a couple guys for as little as two hours.
  • At McRoskey Mattress Company, enjoy a 10% savings on all pillow purchases plus a free pillow protector with all king, queen and standard size pillows.
  • Enjoying the “Spirits” of the Holiday Season?  Make your trip home safe by staying at the Sheraton Palo Alto or Westin Palo Alto.  Please mention the special “HOLIDAY” rate at the Front Desk and receive a $99 rate at the Sheraton or a $119 rate at the Westin.  (Valid from December 16-December 31, 2011 only, based on hotel availability).  ALSO, come in out of the cold and enjoy Fondue with Friends served at Luna Lounge and Restaurant Soleil at the Westin Palo Alto.  Authentic Savoyarde cheese fondue from the region of France- a mixture of Emmenthal cheese, Gruyere cheese, and Beaufort cheese served with baguette, sliced pears and apples ($11.00 for two people, $16.00 for four people, $19.00 for six people).
  • Have your home look spectacular for the Holidays!  Enjoy 20% off of Judy Ott Organization and Design‘s regular hourly fee for decorating your residence with style.  Three hour minimum, owner provides their own decorations or reimburses Judy for additional purchases.  Contact Judy at judy@judyott.com or (408) 738-6924.
  • Palo Alto Chiropractic Offices are running a December special on massage therapy.  Enjoy $10 off a one hour massage!

September Success Stories Round-up!

PEA had another great month!  Stay tuned for next month’s Success Stories Round-up!
  • Judy Johnson, Unexpected Treasures thanked Jon Maystrik, Arborwell Professional Tree Management and the crew for the great clean up job at her house.  She also thanked everyone who came to her estate sale in Woodside.
  • Georgie Gleim, Gleim the Jeweler thanked Mike Feller, Innovative Sales & Leasing for the new (to her) car for her niece.  She needed a good mileage commute car and is very happy with what Mike found for her.
  • Erik Jacobsen, Threestory Studio said that his neighbors liked the paint job that Duane Asbra, Pro-Staff Painting did at his house so much that they are hiring them to paint theirs.
  • Laurie Moore, Larry’s AutoWorks thanked Dave O’Neal, Comtech Computing for his help getting them back online after a server change.
  • Kim Tucker, All Reasons Moving announced that they are now certified California movers.  This is a new program and they are one of the first to become certified.
  • Jon Maystrik, Arborwell Professional Tree Management says that the day before Labor Day he turned his car over to Mike Feller, Innovative Sales & Leasing to sell.  By the day after Labor Day, he already had a buyer.  Mike has lists of buyers looking for specific kinds of vehicles and may be able to easily match you up.
  • Bobbie Fakkema, Events, Etc… says that she is seeing some more corporate events.  She did an event for 3,000 people for Tesla last weekend.
  • Carol Garsten, Nature Gallery was back last week from a buying trip.  She has returned with a large dinosaur bone from the Badlands and a butterfly-shaped table made from geodes.
  • Sue Ballew, Skytrekker Aviation took her car to Scott Yeaman, Yeaman Autobody for some body work.  She was very happy about the body work but even happier that he polished her headlights.  She didn’t know what she was missing.
  • Albert Ong, Ambassador Services got a new contract to maintain some awnings at Stanford University.
  • John King, Keller-Williams Realty has been handling a rental property belonging to Dr. Al Butner, Honorary Member. Preparing the property for new renters involved PEA members Duane Asbra, Pro-Staff Painting, Gary Rudolph, Rudolph’s Interiors, Curtis Lane, Lane Cleaning Services, and Susan Hamilton, VTF Services and it is already leased.

August Success Stories Round-up!

It’s that time again… time to celebrate successes in August!

July Success Stories Round-up!


Another great month for PEA businesses!

  • Judy Johnson, Unexpected Treasures is having an estate sale in San Francisco at the home of the late Milton Marks, a former California senator.  She also thanked John Sylvester, SST Insurance Brokers, who is helping her with a case of a bad fall at a previous estate sale.
  • Georgie Gleim, Gleim the Jeweler recommended Jeff Badzik, Perfection Auto Detail on an Internet group and found he was also recommended by two other people.
  • Konrad Thaler, Smilin Dogs announced that he just signed a five-year lease on a nearby building.  Smilin Dogs will be expanding into the 5,500 square foot space soon.
  • Bobbie Fakkema, Events, Etc… was away and thanked Scott Yeaman, Yeaman Autobody for fixing her car bumper and Albert Ong, Ambassador Services for cleaning her carpet while she was gone.
  • Tom Brown, All Reasons Moving said that June was a record month for them and their busiest ever.
  • Laurie Moore, Larry’s AutoWorks attended an automotive group conference and was surprised (but pleased) to find that they made the cover of the group’s magazine.
  • Kaye Sharbrough, Senior Seasons thanked Tom Brown, All Reasons Moving for helping her clients move to Sunrise.  She thanked Cheri Jackson, Older Adult Care Management for her help, too.
  • Rick Rosensweig, Morgan Stanley said that Jonathon Ong and his employee did a great job on the carpet while Albert Ong, Ambassador Services was gone.
  • Carol Garsten, Nature Gallery is excited about re-launching her web site.  The address is www.nature-gallery.com and she invites everyone at PEA to check it out and to visit her store at Town & Country Village in Palo Alto.
  • Georgie Gleim, Gleim the Jeweler thanked Mike Feller, Innovative Sales & Leasing for handling a long distance deal and Robin Azevedo, McRoskey Mattress Company for an endorsement.  She just returned from New York City as the new Chairperson of the Jewelers of America.  She also announced that Gleim was designated Best Jeweler in the County Almanac.